Nielsen (@nielsen) 's Twitter Profile
Nielsen

@nielsen

Powering a better media future for all people.

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linkhttp://nlsn.co/6005JMfvS calendar_today26-08-2008 14:21:54

23,23K Tweet

186,186K Followers

1,1K Following

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🚨 Our 2025 edition of the Annual Marketing Report, "From Chaos to Clarity," is LIVE! Don't miss out on crucial trends, strategies, and insights to propel your marketing success. Download your free copy NOW: bit.ly/4k3PfK3

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New 📺: Streaming peaks again accounting for 44.3% share of TV viewing in April, while sports score big for Broadcast and Cable. Get the story behind this month's Gauge report: nlsn.co/6012NtxuE

New 📺: Streaming peaks again accounting for 44.3% share of TV viewing in April, while sports score big for Broadcast and Cable. Get the story behind this month's Gauge report: nlsn.co/6012NtxuE
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Are you ready for the 2025 Upfronts? @Nielsen uncovers critical trends, from linear TV's ad dominance to multiplatform synergy and the power of multicultural content. Inform your strategy with our latest data-driven analysis: bit.ly/4jUkJC6 #TV #Media #Advertising

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Retail Influencers 🛒! Korean beauty and South Asian natural haircare trends are driving growth for the industry overall. Beauty brands, are you tapping in? Explore the trends: nlsn.co/6018NSntw

Retail Influencers 🛒! Korean beauty and South Asian natural haircare trends are driving growth for the industry overall. Beauty brands, are you tapping in? Explore the trends: nlsn.co/6018NSntw
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Our latest @Nielsen article is here! 🔥⚾️ Revealing how multicultural audiences are redefining the sports fan experience and creating exciting new opportunities for brands. Get the full story: bit.ly/3Sd4Fzh #NielsenData #FanCulture #SportsBusiness

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Download Now! bit.ly/4jbOVY7, if you don’t want to miss out on crucial insights into the 📉economic uncertainty reshaping marketing. Get ahead of the curve – discover the major trends and underlying drivers in our 2025 Annual Marketing Report.

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Brands, Targeting 18-34 year olds? Podcasts claim 32% of their daily ad-supported audio time! See how audio habits vary by age and format in @Nielsen and @Edisonresearch's comprehensive "The Record." Discover key insights: bit.ly/3H2H161

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We had the privilege of interviewing Bing Chen, CEO and co-founder of GOLD HOUSE, discussing the importance of genuine engagement with AANHPI audiences. Discover more insights here: nlsn.co/6010NSk9O

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Did you know 66.1% of people in India are cricket fans? Discover the sport's massive global reach and regional dynamics in @Nielsen’s latest article. Uncover opportunities for your brand: bit.ly/44HMmtv

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🤖 Still wondering how AI is reshaping marketing? Everyone's downloading our 2025 Annual Marketing Report to see which megatrends along with AI are transforming how campaigns are run! Grab your free copy now: bit.ly/4dEKmom

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Asian-American consumers are digital-first 📱 shoppers who are buying into retail media and helping to drive growth in beauty trends around skincare. Learn more: nlsn.co/6018NSntG

Asian-American consumers are digital-first 📱 shoppers who are buying into retail media and helping to drive growth in beauty trends around skincare. Learn more: nlsn.co/6018NSntG
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FOX, Palou Win First Indy 500s 🏆📺 ✔️ 17-year high: most-watched Indy 500 since 2008 with 7,050,000 viewers ✔️ Up 40% over last year’s 5,024,000 viewers ✔️ Telecast peaked with 8,438,000 viewers from 4:15-4:30 PM ET

FOX, Palou Win First Indy 500s 🏆📺

✔️ 17-year high: most-watched Indy 500 since 2008 with 7,050,000 viewers

✔️ Up 40% over last year’s 5,024,000 viewers

✔️ Telecast peaked with 8,438,000 viewers from 4:15-4:30 PM ET
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What's driving TV viewing in 2025? Get the inside scoop from Nielsen! Our latest report explores rising sports content, streaming competition, and how brands can connect with diverse audiences: bit.ly/4jUkJC6 #MediaInsights #Advertising #TVViewership #Upfronts

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Age 🧑‍🦳👵 remains a vital factor in how people consume media. In @Nielsen’s latest article, marketers 🎯, discover how to tailor your campaigns with age-aware media planning. Unlock powerful reach and create meaningful connections. Read the full story: bit.ly/43A8vHO

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Growing in fandom! AANHPI audiences are spending a larger share of time with 📺 broadcast and cable watching live sports events than any other group in the U.S. Learn more with our latest report nlsn.co/6018NSpOu

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NEW 📺: FOX TV Stations and Nielsen extends multi-year measurement agreement, including Advanced Audiences. The renewal spans all 18 local Fox Markets and includes streaming measurement of local CTV apps. Read more about the announcement here: nlsn.co/6010NN0c0

NEW 📺: FOX TV Stations and Nielsen extends multi-year measurement agreement, including Advanced Audiences. The renewal spans all 18 local Fox Markets and includes streaming measurement of local CTV apps. Read more about the announcement here: nlsn.co/6010NN0c0
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Congrats to Prime Video  and NASCAR ! The Coca-Cola 600 on Prime Video averaged 2.72 million viewers on Sunday night among total viewers. #NASCARonPrime #NASCAR #CocaCola600

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A big weekend for racing fans 🏎️! @FoxSports’ coverage of the Indianapolis 500 saw a 40% increase in viewership compared to last year, drawing in 7.05 million viewers. This makes it the most-watched Indy 500 since 2008. Read more from @deadline here: deadline.com/2025/05/indian…

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📈 Marketers & brands, it's time to redefine your fanbase! This @Nielsen article unpacks how diverse audiences, especially AANHPI fans, are driving real-time engagement and reshaping consumer behavior through sports. Read the full story: bit.ly/3Sd4Fzh #Sports

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Tech trendsetters 📱! AANHPI audiences are enthusiastic about technology, but want to feel seen in the media they consume. Advertisers, learn how to connect with this audience: nlsn.co/6017NSZEN