Another step forward for the carbon market! With Nori we are helping turn farmers' regenerative ag practices into tangible credits that can provide monetary value for the farm. Learn more at bayer.com/en/us/news-sto… #CarbonMarkets #regenag

On a new episode of RCC with Holly Jean Buck, Anu Khan, & host Ross Kenyon, we explore the state of carbon removal through two philosophical works: Thomas Kuhn's The Structure of Scientific Revolutions, & Paul Feyerabend's Against Method. Listen here: nori.com/podcast-episod…

classics of science studies x pressing questions in CDR - this was a fun conversation!

In 2023 biochar represented 94% of delivered durable CDR & the industry is growing fast. What do 1,000 experts think is next for biochar? Myles Gray of USBiocharInitiative is on CRN to unpack the Initiative’s 2023 Global Biochar Market Report. 🎧nori.com/podcast-episod…

This week, Tom Previte — founder of UK biochar startup Restord & co-host of The Carbon Removal Show — is on Reversing Climate Change to dig into the complexities of biochar production, the challenges of starting a climate-focused business, & more. 🎧 nori.com/podcast-episod…

1/ More than 7 years after co-founding Nori and a few months of grieving, I've finally found the words to share our journey's end. We wound down operations this September and sold off our final assets. 🧵

2/ In 2015, large-scale carbon removal wasn't considered possible. I founded a meetup to learn more. We were just a dozen people meeting monthly in Seattle, studying CO2 removal. "Carbon removal" wasn't even a term yet—we called it carbon capture.

3/ That meetup led to a hackathon, then a company with six cofounders that became remarkable: - First soil carbon removal methodology - $20M raised - 30-person team - Hundreds of thousands of tonnes CO2 removed - Pioneered an industry

4/ We had finally cracked supply with hundreds of thousands of carbon removal credits from our Bayer partnership. But as we ramped up sales, we hit headwinds in the voluntary carbon market and investors pulled back just as we needed more runway.

5/ These last two years brought three waves of grief: stepping down as CEO, leaving the company, and finally, winding down. But remembering what I told our advisor in 2017—that I'd be happy if we just kicked off the carbon removal industry—we succeeded beyond expectations.

6/ I've written about our journey: - The $2.5M governance mistake that ended us: inevitableandobvious.com/p/the-25m-empt… - Reflections on pioneering carbon removal: inevitableandobvious.com/p/carbon-remov…

7/7 These expensive lessons are too valuable to keep to myself. Join my new newsletter "Inevitable & Obvious" where I help founders create categories that don't exist yet: inevitableandobvious.com/subscribe

Most founders think about governance only after they hit their first crisis. That's like trying to move railroad tracks after cities have been built around them. 🧵