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The most complete view of the consumer? ☑️ Unparalleled technology? ☑️ The clarity that helps clients unlock business growth?☑️  What are you waiting for? Follow Circana now and see how we can help you grow.

Which of our 26 categories completes your view of the consumer? Follow our brand-new Circana home on Twitter to find out. IRI + The NPD Group have come together to create the only Complete Consumer™ understanding.

Our new name conveys the idea of a circle. As Circana, we bring our clients a complete view of the consumer, and this greater understanding allows us to spark new thinking and inspire the kind of action that will grow their businesses. #CompleteConsumer #ComplexityIntoClarity

Gamers aged 45+ outnumber gamers aged 2–24 in the U.S. This group has grown its base the fastest, adding nearly 22 million players since 2018. It’s all in Circana’s 2022 Gamer Segmentation Report. Follow Circana for more #CompleteConsumer insights. #ComplexityIntoClarity

What fresh fruit has grown most in U.S. sales, consistently, over the past six years? Answer: Berries Want more insights like this? Follow Circana for more insights across 26 different categories, all leading up to the most complete view of the consumer. #CompleteConsumer

What was the fastest-growing non-alcoholic beverage in America in 2022? Answer: Carbonated Soft Drinks Circana has the most complete view of the consumer. Follow Circana for more on the #CompleteConsumer. #ComplexityIntoClarity

Follow Circana for exclusive coverage of Growth Summit 2023 this week! #CircanaSummit

Don't forget to follow our new Circana company page for more news and insights!

Follow Circana for exclusive coverage of Growth Summit 2023 this week! #CircanaSummit

For additional news and insights, remember to follow our new Circana company page!

Don't miss a beat of the Growth Summit 2023 this week - follow Circana for exclusive coverage! #CircanaSummit

Don't miss out on the latest updates - follow our new Circana company page!

Follow Circana for exclusive coverage of Growth Summit 2023! #CircanaSummit

Don’t forget to follow our new Circana company page for more news and insights!

The games market is still going strong! U.S. consumer spending on video games totaled $18.1 billion in Q4 2022, up 2% vs. 2021. Circana has the most complete view of the consumer. Follow Circana for more on the #CompleteConsumer. #ComplexityIntoClarity

Did you know that 49% of U.S. consumers snack 3+ times a day? Check out Circana's Sally Lyons Wyatt discussing “the snackification of America” with TODAY 👇 today.com/video/inside-a… And don't forget to follow Circana for the most complete consumer insights!

Psst, heads up! We’ve moved the party. No more updates on this page – catch all the action on Circana 🙌

🚨Warning 🚨: Side effects of following this page may include missing out on all the fun! 😄 Follow us Circana and lose your FOMO!

Out with the old and in with the new! ✨ You can no longer access the NPD website. Join us Circana to stay in the loop!!