
OPTSM | Make Life Smarter
@optsm_uk
OPTSM helps organisations upgrade their performance through smarter processes and behaviour.
We unlock productivity, revenue and growth.
ID: 974194746263572480
http://www.optsm.co.uk 15-03-2018 08:05:01
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... a continuous source of inspiration & great quotes: Adam Grant (for me just a recent discovery 🙂)


Great insights from John Jantsch of Duct Tape Marketing on the customer journey. Thanks John! John Jantsch ow.ly/ix0T30kYLOA


The secret to making it in the digital sales world: The human touch mckinsey.com/business-funct… via McKinsey & Company The majority of customers want human and digital interactions. Their specific preference at any given time is primarily correlated with the stage of the buying journey.



The biggest enemy of your marketing efforts - the internal judges who don’t understand why it needs to be this way... A stakeholder through the heart velocitypartners.com/resources/a-st… via Velocity Partners



"It’s important to always think and talk in terms not just of personalization, but personalization at scale." McKinsey & Company 's Kai Vollhardt ow.ly/40np30ll8so

