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"Good planning involves evaluation; good evaluation informs planning" Jim Macnamara is so right about this - the lack of proper, informed and strategic planning in PR is still astounding #amecsummit

A real theme of the #amecsummit so far is basing objectives and measurement around the audience journey. Couldn't agree more with Jonny Bentwood

"This is our moment", says Jonny Bentwood, giving Martine McCutcheon vibes. "Data is gold" and can reveal truths that are vital to the organisation 👏👏👏 #amecsummit

Interesting difference in different countries over whether consumers or businesses are more worried about disinformation Tina McCorkindale #amecsummit

About to speak in the Einstein room about consultancy as a service in a SAAS and AI world - come and check it out!! #amecsummit

Really enjoyed the discussion with Raina Lazarova and Ed Morley from Point600. I'm a big believer that people will still want to work with people - they want to look someone in the eye, feel like they understand them and that they've got their back #amecsummit

"AI can make you better at things you're already good at" ChristinaRettig from Schott AG #AmecSummit

It's every communicator's responsibility to educate on media literacy, no matter what organisation you work in, says Julia Petryk 🇺🇦✊. I totally agree - media literacy is getting more important by the day (as brought home by Tina McCorkindale's pres on disinformation) #AmecSummit

Comms leaders in Ipsos's reputation Council think local contexts are vital. I'm fascinated to know if consumers feel the same, though. #AmecSummit

Trust key to how a company can weather a reputational crisis #AmecSummit

So interesting - comms leaders think that business has a role to play in social issues according to Ipsos. How do you handle that in such a polarised world, though?#AmecSummit

Having worked in media monitoring, evaluation and intelligence companies for the vast majority of my career, I'm fascinated to hear the in house and agency perspective on whether to build or buy measurement solutions from Kyle Mason and Allison Spray #AmecSummit

AI is a big topic today at #AmecSummit, but Kyle Mason just hit the nail on the head - we must be wary of Artificial Insights - supposed insights that are generic and hollow. This is why I'm reasonably optimistic about this industry- people need trusted insights based in context

Kicking off the #eacdsummit, my second conference in a week! Delighted to be in Brussels, where I'll be talking about proving the value of comms in reputation management this afternoon!

Platforms like TikTok train our fast reacting muscles but our deep, critical thinking muscles are in danger of atrophy, says Maria Amelie from Factiverse AI #eacdsummit

Should businesses be weighing in on social issues? Lewis Iwu points out that businesses have no qualms about weighing in on taxation or regulation - why should the safety and flourishing of their staff be different? #eacdsummit

Day 2 of #eacdsummit starts by reminding us why we must keep the war in Ukraine front of mind & the need for what Shanna Wendt calls "courageous communicators". In addition to We Are Ukraine, check out Julia Petryk 🇺🇦✊ and PR Army to know more about how Ukrainians are fighting back

CARMA's Orla Graham took center stage at the recent EACD Summit last week, delivering a thought-provoking session. For more information about Orla's session, visit: carma.com/eacd-summit-se… #EACDSummit #PR #Reputation #Impact

I'm so excited that this is out in the world! Reputation by CARMA has been a labour of love for the last year or so, I'm thrilled to see it come to life! Check out our airlines report which demonstrates how Reputation by CARMA uncovers the impact of media on reputation.

Great sessions so far at #ICCOglobalsummit! If you were intrigued by the airlines reputation report I mentioned in my presentation, you can download it here carma.com/industry-repor…