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I've been noticing SO many sites strip out Google's "scroll to text: highlighting from their URLs (usually with JavaScript) Depending on whether or not the highlighted text fragment is captured in their analytics, this presents a few potential SEO issues and opportunities: -

Think your business hours on Google are set and forget? Think again. In this video, my colleague Elizabeth Rule explains how to update your hours properly, prevent Google from auto-changing them (yep, it happens), and set special holiday hours correctly. ⚠️ Plus — she reveals one

New from Google Business Profile: Spotlight Your Events & Specials! Restaurants, bars, and cafes can now make their events and offers more visible than ever. With the new “What’s Happening” section, timely updates like “Happy Hour Deals” or “Live Jazz This Weekend” appear right

Great new placement! This will make posts more impactful. Wonder if this will roll out to all listings or just certain categories.

Google reviews matter more than ever!! Read why in my latest article on Search Engine Land

Or Victoria Day for our friends up north!!

Want to boost your local SEO in 2025 without blowing your budget on ads or backlinks? Start with your Google reviews. 🧠 In her latest piece, my colleague Elizabeth Rule breaks down how detailed, photo-rich reviews can influence map pack rankings, keyword relevance, and customer

Me + my team are seeing what appears to be an indexing bug. Pages that had URL changes months ago are ranking twice in the search results - both the new and old URLs. Search Console says the old URL isn't indexed, yet it shows clicks on it and we can literally see it ranking.

You only have $1,000 and need results? I’ve made it work, and I’ll tell you exactly where to spend it (and where not to). Tough love content strategy, straight from the trenches. Listen here: buff.ly/ZaN1yHX

Local SEO just got even more important... and not just for local businesses. Google's AI Mode links to the Google Business Profile version of a website - to keep users on Google - before linking out to that company website. This means your corporate headquarters, etc.

From $0 to $220M: Local SEO Strategies That Built a Home Services Empire x.com/i/broadcasts/1…

😱 There have been at least 6 threads on the Google Business Profile forum in the last 24 hours along with multiple people reaching out in the last week about GBPs simply vanishing. Not suspended, just gone. Anyone else seeing this?

🌟 The Ultimate Local SEO Guide to Google’s Agency Dashboard 🌟 youtu.be/DrJgPk8UiPM Are you maximizing your agency's potential with Google’s Agency Dashboard? This tool is a game-changer 🤯 #GoogleBusinessProfile #AgencyDashboard #LocalSEO

Are you turning angry clients into your Raving Fans?! Tommy Mello and I discussed this opportunity during last month's free webinar. Have you watched it yet? Watch for free at localu.org/watch-0-to-220…

Starting to see AI overviews mixed in with organic results, anyone else seeing this? have not been able to replicate with a true local search yet...

If you're still begging clients for GBP logins… stop. We’ve all been there. Our Dream Team GBP expert Elizabeth Rule dropped a 🔥 walkthrough on how to use the Google Business Profile Manager Agency Dashboard the right way—and avoid the landmines that took us years to figure out.

Great guide from ClaudiaT on how to add, remove, and edit the booking or reservation buttons that appear on Google Business Profiles - sometimes without us even knowing where they came from! support.google.com/business/commu…

I'm excited to be speaking at Local University Nashville in September. It's time for real talk about the soft skills and how to get your SEO recommendations *actually* carried out.

Hi everyone update to Google's Knowledge Graph This at first appears to be a "reverse Budapest" And a "reverse EEAT" (see first comment) But it is much, much more than that The wider SEO / GEO community pays little attention to this stuff. Who is actually interested?