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Most online communities are bulletin boards. Including the ones you pay for. Lots of announcements and posts. Hardly any responses.

Friends pay full price, always.

Seems that Air pulled/completely deleted their Drop that Box campaign videos with Bonnie Blue. So lame. It was the best and most memorable ad of the last 20 years. Back to boring B2B ads where we don't say anything that might create an emotion.

It's not enough to be known. You want to be known for something specific. Actually, scratch that. You want to be known for MANY specific things. 2022 data showed a straight line between the number of Category Entry Points (CEPs) you own and your odds of landing on a buyer's

Wynter is also used by agencies for their customers. Surprisingly these are mainly conversion optimization agencies, not product marketing or B2B marketing. Better messaging converts.

We've done monthly webinars and weekly webinars, and let me tell you - you get 4x more subscribers by doing them weekly.

We see how coding is going in the age of AI... Is there any point to teach kids fundamentals of coding and website building anymore... when they should be building stuff with Replit or Loveable? Is teaching coding (assuming they don't want to become developers) like teaching

80% vs 5%. That's the brand marketing spending gap between two $50M SaaS companies in the same market. We surveyed 100 B2B SaaS marketing leaders. Asked a simple question: What percentage of your budget goes to brand marketing? The average? Boring - it hovers around 30%. But

Few B2B SaaS companies have dedicated brand bosses. It's usually owned by whoever owns marketing.

The $1.85 problem nobody talks about. Let me share something that should terrify every CFO reading this. Boston Consulting Group quantified what happens when you cut brand spending: Every $1 you "save" costs you $1.85 to rebuild that lost ground later. Think about that. You're

Interesting data on brand ownership in B2B SaaS: 70% of companies say their CMO/VP Marketing owns the brand. But here's what caught my attention - only 8% have corporate marketing teams and 7% have dedicated brand teams owning it. This concentration of brand responsibility

A decision for every entrepreneur.

Something strange is happening in B2B buying. Deals are being won and lost before sales calls even happen. Not because of features. Not because of price. But because of something most B2B companies barely think about. Dentsu's massive 2024 B2B buyer study - over 14,000

We surveyed 100 B2B marketers on why they can't invest (more) in brand marketing. This meme captures the responses.

68% of B2B buyers say all vendors sound alike. Up from 60% just two years ago. We're trapped in a sameness spiral. And it's getting worse. Here's what the data shows (Dentsu): • 71% of marketers think their messaging is unique • 68% of buyers say it all blends together •

I surveyed 100 B2B SaaS marketers about brand spending. 48% said the same thing: "We'd invest in brand if we could." But here's the real problem: They're trying to measure brand like it's a Google Ad. One marketer told me: "Unable to show long or short term ROI. Hard to track,

Everything gets stale over time: - your talking points - ad creative - content format etc - so you need to change it up, or people tune out. Random acts of marketing gets a bad rap, but I think it's really the way to keep it fresh.

I get regular asks from people working at very large companies if I can give them a deal on Wynter, or even free. Often by people who know me personally. Their department's annual budget is probably 50-100x our annual revenue. Friends pay full price.

I'm looking to hire a B2B growth marketer. Execution role, not team management. Role: figure out new/better ways to grow the business. Comp 90k-115k + performance bonuses. Key qualities: - killer proactive - experimentation mindset, a history of running systematic experiments,

Leaving for my annual pilgrimage to the forests of South Estonia. Peace out for the next 2 months.