Peggy Liu (@peggyjliu) 's Twitter Profile
Peggy Liu

@peggyjliu

Ben L. Fryrear Professor of Marketing @Pitt_Business, expertise on social influences on consumer choices and on food consumption

ID: 25848659

linkhttps://sites.google.com/view/peggyjliu calendar_today22-03-2009 17:42:03

334 Tweet

1,1K Followers

600 Following

University of Pittsburgh, Katz Graduate School (@katzpittbiz) 's Twitter Profile Photo

Congratulations, Peggy Liu, for achieving a new milestone! Announced this week, she is the first professor to win two different Emerging Scholar awards from AMA Association special interest groups. For more details: business.pitt.edu/professor-pegg…

Congratulations, Peggy Liu, for achieving a new milestone! Announced this week, she is the first professor to win two different Emerging Scholar awards from <a href="/AMA_Marketing/">AMA</a> Association special interest groups. For more details: business.pitt.edu/professor-pegg…
AMA Journals (@ama_journals) 's Twitter Profile Photo

How does company size affect consumers' product quality evaluations? A new Journal of Marketing Research study shows it depends on whether the products are high- or low-tech: bit.ly/3YL3cT2 #consumerbehavior #companysize #productquality Kaitlin Woolley Peggy Liu

How does company size affect consumers' product quality evaluations? A new Journal of Marketing Research study shows it depends on whether the products are high- or low-tech: bit.ly/3YL3cT2

#consumerbehavior #companysize #productquality <a href="/Kaitlin_Woolley/">Kaitlin Woolley</a> <a href="/peggyjliu/">Peggy Liu</a>
AMA Journals (@ama_journals) 's Twitter Profile Photo

New JMR article available: "Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves" Read it here: buff.ly/3Lg2W9n

New JMR article available: "Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves"

Read it here: buff.ly/3Lg2W9n
Kelley Gullo Wight (@kelleygwight) 's Twitter Profile Photo

My dissertation is published! We find that choosing healthy foods for children can unintentionally backfire on parents’ own healthy eating. Simple interventions can nudge healthy eating for children AND parents. #parenting #healthykids #nudges @PeggyJLiu Ling-Ling Zhou Indiana University Kelley School of Business

Pushkin Industries 🎙️ (@pushkinpods) 's Twitter Profile Photo

You know what’s more embarrassing than texting a friend first? Skipping out on the social connection and happiness boost a simple text message can provide.🤷 Find out more on a new ep of Laurie Santos's #TheHappinessLab, ft. Peggy Liu and Andy Salkeld: apple.co/45xOCQz

Laurie Santos (@lauriesantos) 's Twitter Profile Photo

This week, more of The Happiness Lab's new series on connecting better. In ep 2, I chat w/Peggy Liu & Andy Salkeld about how to actually reach out to the people we care about. After you listen, why not text a friend you haven't connected with in a while? apple.co/45xOCQz

Peggy Liu (@peggyjliu) 's Twitter Profile Photo

Ever wondered about how sharing your own food with your child can shape your choices? Our latest research tackles this question - led by my wonderful coauthor Kelley Gullo Wight and with Ling-Ling Zhou and Gavan Fitzsimons

AMA Journals (@ama_journals) 's Twitter Profile Photo

A new Journal of Marketing Research study finds that choosing healthy foods for children can unintentionally backfire on parents' own healthy eating. But simple interventions can nudge healthy eating for both children and parents. #parenting #healthykids fuqua.duke.edu/duke-fuqua-ins…

Consumer Psychology (@myscp) 's Twitter Profile Photo

Ever give up your own money, time, or preferences to help loved ones with their own consumption needs/wants? Did others even notice? New JCP work provides a framework of how consumers make sacrifices of money, time, & preferences along the customer journey tinyurl.com/2uxj4f6u

Peggy Liu (@peggyjliu) 's Twitter Profile Photo

Excited to share our new conceptual article on the wide range of oft-invisible consumption sacrifices that people make for loved ones across the customer journey. Open access Consumer Psychology. With Ximena Garcia-Rada & @tami_kim_! University of Pittsburgh, College of Business University of Pittsburgh, Katz Graduate School #sacrifice #money #time #preferences

Peggy Liu (@peggyjliu) 's Twitter Profile Photo

Ever wonder how coauthors decided to try to work together? Curious about how a research project evolved from an idea to publication? Want to know the behind the scenes take on a paper? Find out on this 30-min podcast! Kaitlin Woolley AMA Journals HIWTPod University of Pittsburgh, College of Business

Peggy Liu (@peggyjliu) 's Twitter Profile Photo

Honored to win the 2024 Chancellor’s Distinguished Research Award alongside excellent company - thank you to many people, including my wonderful coauthors, colleagues, students, advisors, mentors, family, and friends University of Pittsburgh, Katz Graduate School University of Pittsburgh, College of Business University of Pittsburgh

Peggy Liu (@peggyjliu) 's Twitter Profile Photo

Helping children eat healthier foods may begin with getting parents to do the same, research AMA Journals suggests theconversation.com/helping-childr… | Kelley Gullo Wight and I loved writing this brief summary of our research for The Conversation U.S. University of Pittsburgh University of Pittsburgh, Katz Graduate School #healthy #family #Food

AMA Journals (@ama_journals) 's Twitter Profile Photo

A Journal of Marketing Research study featured in The Conversation U.S. finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): bit.ly/3VAndMP Kelley Gullo Wight Peggy Liu Ling-Ling Zhou