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Congratulations, Peggy Liu, for achieving a new milestone! Announced this week, she is the first professor to win two different Emerging Scholar awards from AMA Association special interest groups. For more details: business.pitt.edu/professor-pegg…

How does company size affect consumers' product quality evaluations? A new Journal of Marketing Research study shows it depends on whether the products are high- or low-tech: bit.ly/3YL3cT2 #consumerbehavior #companysize #productquality Kaitlin Woolley Peggy Liu

New JMR article available: "Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves" Read it here: buff.ly/3Lg2W9n

My dissertation is published! We find that choosing healthy foods for children can unintentionally backfire on parents’ own healthy eating. Simple interventions can nudge healthy eating for children AND parents. #parenting #healthykids #nudges @PeggyJLiu Ling-Ling Zhou Indiana University Kelley School of Business

You know what’s more embarrassing than texting a friend first? Skipping out on the social connection and happiness boost a simple text message can provide.🤷 Find out more on a new ep of Laurie Santos's #TheHappinessLab, ft. Peggy Liu and Andy Salkeld: apple.co/45xOCQz

This week, more of The Happiness Lab's new series on connecting better. In ep 2, I chat w/Peggy Liu & Andy Salkeld about how to actually reach out to the people we care about. After you listen, why not text a friend you haven't connected with in a while? apple.co/45xOCQz

Ever wondered about how sharing your own food with your child can shape your choices? Our latest research tackles this question - led by my wonderful coauthor Kelley Gullo Wight and with Ling-Ling Zhou and Gavan Fitzsimons

A new Journal of Marketing Research study finds that choosing healthy foods for children can unintentionally backfire on parents' own healthy eating. But simple interventions can nudge healthy eating for both children and parents. #parenting #healthykids fuqua.duke.edu/duke-fuqua-ins…

Ever give up your own money, time, or preferences to help loved ones with their own consumption needs/wants? Did others even notice? New JCP work provides a framework of how consumers make sacrifices of money, time, & preferences along the customer journey tinyurl.com/2uxj4f6u

Excited to share our new conceptual article on the wide range of oft-invisible consumption sacrifices that people make for loved ones across the customer journey. Open access Consumer Psychology. With Ximena Garcia-Rada & @tami_kim_! University of Pittsburgh, College of Business University of Pittsburgh, Katz Graduate School #sacrifice #money #time #preferences

Congratulations to the 2024 APS Janet Taylor Spence Award recipients! Sacha Epskamp Amit Goldenberg @KunstJonas Peggy Liu Monica Rosenberg Leah Richmond-Rakerd Jackson Lu bit.ly/3HSTiY9

Ever wonder how coauthors decided to try to work together? Curious about how a research project evolved from an idea to publication? Want to know the behind the scenes take on a paper? Find out on this 30-min podcast! Kaitlin Woolley AMA Journals HIWTPod University of Pittsburgh, College of Business

🚨Spoiler alert: The answer is YES! Peggy Liu and I go behind-the-scenes of our recent Journal of Marketing Research article "Does Company Size Shape Product Quality Inferences?" in this 30-minute episode of HIWTPod Cornell Johnson Cornell Center for Social Sciences

Honored to win the 2024 Chancellor’s Distinguished Research Award alongside excellent company - thank you to many people, including my wonderful coauthors, colleagues, students, advisors, mentors, family, and friends University of Pittsburgh, Katz Graduate School University of Pittsburgh, College of Business University of Pittsburgh

Helping children eat healthier foods may begin with getting parents to do the same, research AMA Journals suggests theconversation.com/helping-childr… | Kelley Gullo Wight and I loved writing this brief summary of our research for The Conversation U.S. University of Pittsburgh University of Pittsburgh, Katz Graduate School #healthy #family #Food

Grateful to have worked with the amazing team The Conversation U.S. and Peggy Liu to write this brief summary of our research. Indiana University Kelley School of Business Indiana University Kelley School of Business, Department of Marketing

A Journal of Marketing Research study featured in The Conversation U.S. finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): bit.ly/3VAndMP Kelley Gullo Wight Peggy Liu Ling-Ling Zhou