
Peggy Liu
@peggyjliu
Ben L. Fryrear Professor of Marketing @Pitt_Business, expertise on social influences on consumer choices and on food consumption
ID: 25848659
https://sites.google.com/view/peggyjliu 22-03-2009 17:42:03
334 Tweet
1,1K Followers
600 Following




My dissertation is published! We find that choosing healthy foods for children can unintentionally backfire on parents’ own healthy eating. Simple interventions can nudge healthy eating for children AND parents. #parenting #healthykids #nudges @PeggyJLiu Ling-Ling Zhou Indiana University Kelley School of Business

You know what’s more embarrassing than texting a friend first? Skipping out on the social connection and happiness boost a simple text message can provide.🤷 Find out more on a new ep of Laurie Santos's #TheHappinessLab, ft. Peggy Liu and Andy Salkeld: apple.co/45xOCQz


Ever wondered about how sharing your own food with your child can shape your choices? Our latest research tackles this question - led by my wonderful coauthor Kelley Gullo Wight and with Ling-Ling Zhou and Gavan Fitzsimons



Excited to share our new conceptual article on the wide range of oft-invisible consumption sacrifices that people make for loved ones across the customer journey. Open access Consumer Psychology. With Ximena Garcia-Rada & @tami_kim_! University of Pittsburgh, College of Business University of Pittsburgh, Katz Graduate School #sacrifice #money #time #preferences

Congratulations to the 2024 APS Janet Taylor Spence Award recipients! Sacha Epskamp Amit Goldenberg @KunstJonas Peggy Liu Monica Rosenberg Leah Richmond-Rakerd Jackson Lu bit.ly/3HSTiY9


Ever wonder how coauthors decided to try to work together? Curious about how a research project evolved from an idea to publication? Want to know the behind the scenes take on a paper? Find out on this 30-min podcast! Kaitlin Woolley AMA Journals HIWTPod University of Pittsburgh, College of Business

🚨Spoiler alert: The answer is YES! Peggy Liu and I go behind-the-scenes of our recent Journal of Marketing Research article "Does Company Size Shape Product Quality Inferences?" in this 30-minute episode of HIWTPod Cornell Johnson Cornell Center for Social Sciences

Honored to win the 2024 Chancellor’s Distinguished Research Award alongside excellent company - thank you to many people, including my wonderful coauthors, colleagues, students, advisors, mentors, family, and friends University of Pittsburgh, Katz Graduate School University of Pittsburgh, College of Business University of Pittsburgh

Helping children eat healthier foods may begin with getting parents to do the same, research AMA Journals suggests theconversation.com/helping-childr… | Kelley Gullo Wight and I loved writing this brief summary of our research for The Conversation U.S. University of Pittsburgh University of Pittsburgh, Katz Graduate School #healthy #family #Food

Grateful to have worked with the amazing team The Conversation U.S. and Peggy Liu to write this brief summary of our research. Indiana University Kelley School of Business Indiana University Kelley School of Business, Department of Marketing

A Journal of Marketing Research study featured in The Conversation U.S. finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): bit.ly/3VAndMP Kelley Gullo Wight Peggy Liu Ling-Ling Zhou