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Underrated things in crypto marketing right now: 1. Paid ads 2. Short form video content 3. Micro KOLs and small creators 4. Posting on platforms other than twitter Massive opportunity for projects that figure this out early

L2s are in deep trouble. Revenue for L2s outside of Base, Arbitrum, and Optimism has collapsed. In May, they collectively* accounted for less than $1 million in revenue, down 98% from ATHs in March 2024 ($53.8 million). *Only includes L2s with data on growthepie 🥧📏

$hood, $coin, $crcl, $hype, $aave, $syrup, and maybe a few others are doing quite well the common denominator is value, actual revenue-generating businesses, leaders of their categories, with credible paths to make more money there’s not that many investable crypto-related

If you're an app founder and you're not obsessing over - Ai video creation - Ai search optimization - Mass short form distribution You're cooked g

It's flying under the radar still — But DeFi 2.0 is underway and I expect will become the topic de jour sometime in the next 2 months. Once people realize stablecoins are going to revolutionize financial services, they'll ask what blockchain-based financial services are

I feel like we’re entering an “enterprise blockchain” 2.0 era of sorts, where we’re seeing a ton of companies both within and outside the cryptoeconomy experiment with different ways of building with blockchains, and people are once again becoming skeptical about the value

Bonk Fun leads in daily launches for the first time. • letsBONK.fun captured over 50% daily market share with +16k launches. • Bonk Fun now accounts for 64% of Raydium token launches. • Daily graduation count surged from 10 to 170 in one month. The Launchpad competition is

The next steps could be HyperEVM support. HyperLiquid.

The relative strength of crypto with concrete value capture like HYPE, AAVE vs dozens of L1/L2s that continue to trend down is one of the best things that have happened to crypto this year.

Web3 M&A season continues Just in the last few days we saw: - @OpenSea acquired Rally - Vertex 🏔 joined ink with token conversion - @Monad_xyz acquired Portal - Camp Network ⛺️ acquired a strategic stake in KOR Protocol - Even alon from pump.fun

to add on the topic of my last tweet: good read about web3 M&As

some thoughts on pump.fun ICO: - Good news that Pump sale didn't really suck liquidity out of the market. However, once it lists, we might see people dumping SOL eco tokens to get into $PUMP early. - CEXes are worse tokensale hosts than on-chain platforms. Huge win for ICO

x.com/i/article/1945…

proof that web3 IPs can make it. It's just a question of execution. well done $PENGU

Explaining why $GUN expansion on @Solana is one of the most epic crypto collabs this year even if you are far from web3 gaming. Watch now⬇️

basically compressed shorts videos playbook. expect more web3 projects go into clipping/tiktok/shorts stuff.

so true about crypto startups

With the GENIUS Act passed, Circle IPO a success, and growing stablecoin appetite from banks - $XPL ICO participants are well-positioned. Plasma is currently the only retail-accessible way to gain exposure to Tether.

Great take on digital treasury companies. By end of 2025, I expect every top-100 altcoin on CMC to have some form of equity market representation.

- Crypto degens feel sidelined on treasury stocks - Web3 traders often can’t deposit fiat or trade equities 👉 Now Interactive Brokers ($111B mkt cap) is mulling its own stablecoin enabling 24/7 deposits & crypto transfers.