
pierre chandon
@pierrechandon
I am the L'Oréal Chaired professor of Marketing, Innovation, and Creativity at INSEAD business school. I tweet about #food #marketing, #health, and #wellbeing.
ID: 255009815
http://faculty.insead.edu/pierre-chandon 20-02-2011 13:39:14
2,2K Tweet
2,2K Followers
356 Following

It was a pleasure to meet one of best known researcher and case writer, Professor pierre chandon in Paris and having discussion on the wonderful work he has done at INSEAD and across the world. Look forward to explore and work on number of initiatives w…lnkd.in/d2nmhu-G


In this short blog, I summarize the results of my latest research showing how the food industry, by focusing on food as pleasure rather than food as fuel, can better align business and health goals: knowledge.insead.edu/responsibility… Link to the academic paper: insead.edu/sites/default/…

The food industry wants consumers to eat healthy – but how does it make that happen? tinyurl.com/yc74yce7 | Pierre Chandon pierre chandon INSEAD via The National

Happy to be presenting my research G. Duttweiler Inst'. Access the publications and blogs at pierrechandon.com #foodinno2023 #food

News about aspartame will push food brands to claim to be healthy “by nature” rather than because they have removed something bad or added something good, an important distinction Quentin André Kelly Haws & I studied: insead.edu/sites/default/… independent.co.uk/life-style/die…

Why is obesity so much more prevalent among underprivileged people? Stress. To learn more, read this summary of my new article, co-authored with Maria Langlois from SMU Cox School of Business (as part of her INSEAD Ph.D.) knowledge.insead.edu/responsibility… #inequalities #stress #food #health

The sobering fact is that the less advantaged among us are more vulnerable to #stress, weight gain and a whole host of adverse health outcomes. pierre chandon #inequality #healthequity knowledge.insead.edu/responsibility…

Healthy eating choices, like other health-related decisions, only work if the behaviour is repeated. pierre chandon #HealthyEating knowledge.insead.edu/marketing/heal…



Putting taste+pleasure at the centre of the decision of how much to eat and drink can encourage people to actually prefer a smaller portion, not because it’s healthier or because of calories, but because it’s actually going to be optimal from a pleasure standpoint. pierre chandon


Maria Langlois SMU Cox School of Business & pierre chandon INSEAD Knowledge investigate the link between socioeconomic status, stress, #obesity and the COVID-19 #pandemic. Read More: spkl.io/60114qJp7 Subscribe for Free: spkl.io/60124qJpC #AcademicTwitter




Experiencing nature makes us prefer healthier food. That's the conclusion of 5 studies that we published in Communications Psychology, a journal of (where else?) nature nature.com/articles/s4427… INSEAD Knowledge summary:knowledge.insead.edu/responsibility… #food #NatureTherapy #nutrition

