pierre chandon (@pierrechandon) 's Twitter Profile
pierre chandon

@pierrechandon

I am the L'Oréal Chaired professor of Marketing, Innovation, and Creativity at INSEAD business school. I tweet about #food #marketing, #health, and #wellbeing.

ID: 255009815

linkhttp://faculty.insead.edu/pierre-chandon calendar_today20-02-2011 13:39:14

2,2K Tweet

2,2K Followers

356 Following

Dr. Gurinder Singh (@drgsingh1) 's Twitter Profile Photo

It was a pleasure to meet one of best known researcher and case writer, Professor pierre chandon in Paris and having discussion on the wonderful work he has done at INSEAD and across the world. Look forward to explore and work on number of initiatives w…lnkd.in/d2nmhu-G

pierre chandon (@pierrechandon) 's Twitter Profile Photo

Interesting meta-analysis showing that interventions framed to eat more of healthier food items are more likely to influence consumers than interventions framed to discourage from eating unhealthy food items journals.sagepub.com/doi/abs/10.117… #NatalinaZlatevska

pierre chandon (@pierrechandon) 's Twitter Profile Photo

In this short blog, I summarize the results of my latest research showing how the food industry, by focusing on food as pleasure rather than food as fuel, can better align business and health goals: knowledge.insead.edu/responsibility… Link to the academic paper: insead.edu/sites/default/…

pierre chandon (@pierrechandon) 's Twitter Profile Photo

News about aspartame will push food brands to claim to be healthy “by nature” rather than because they have removed something bad or added something good, an important distinction ⁦⁦Quentin André Kelly Haws & I studied: insead.edu/sites/default/… independent.co.uk/life-style/die…

pierre chandon (@pierrechandon) 's Twitter Profile Photo

Why is obesity so much more prevalent among underprivileged people? Stress. To learn more, read this summary of my new article, co-authored with Maria Langlois from SMU Cox School of Business (as part of her INSEAD Ph.D.) knowledge.insead.edu/responsibility… #inequalities #stress #food #health

INSEAD Knowledge (@inseadknowledge) 's Twitter Profile Photo

The sobering fact is that the less advantaged among us are more vulnerable to #stress, weight gain and a whole host of adverse health outcomes.   pierre chandon  #inequality #healthequity knowledge.insead.edu/responsibility…

INSEAD Knowledge (@inseadknowledge) 's Twitter Profile Photo

Healthy eating choices, like other health-related decisions, only work if the behaviour is repeated. pierre chandon #HealthyEating knowledge.insead.edu/marketing/heal…

INSEAD Alumni (@inseadalumni) 's Twitter Profile Photo

Did you know that enjoying your food is actually a surefire way to eating healthier and developing better eating habits? pierre chandon explains why at the #INSEADAlumni Reunion. #INSEADReunion INSEAD

Did you know that enjoying your food is actually a surefire way to eating healthier and developing better eating habits? <a href="/pierrechandon/">pierre chandon</a> explains why at the #INSEADAlumni Reunion. #INSEADReunion <a href="/INSEAD/">INSEAD</a>
ARENI Global (@areniglobal) 's Twitter Profile Photo

Putting taste+pleasure at the centre of the decision of how much to eat and drink can encourage people to actually prefer a smaller portion, not because it’s healthier or because of calories, but because it’s actually going to be optimal from a pleasure standpoint. pierre chandon

Rolf Degen (@degenrolf) 's Twitter Profile Photo

The legendary, but disputed “bottomless soup bowl” experiment by disgraced researcher Brian Wansink replicates reasonably successfully. psycnet.apa.org/record/2024-22… The debate: theguardian.com/science/head-q…

The legendary, but disputed  “bottomless soup bowl” experiment by disgraced researcher Brian Wansink replicates reasonably successfully. psycnet.apa.org/record/2024-22… The debate: theguardian.com/science/head-q…
SSRN (@ssrn) 's Twitter Profile Photo

Maria Langlois SMU Cox School of Business & pierre chandon INSEAD Knowledge investigate the link between socioeconomic status, stress, #obesity and the COVID-19 #pandemic. Read More: spkl.io/60114qJp7 Subscribe for Free: spkl.io/60124qJpC #AcademicTwitter

Maria Langlois <a href="/SMUCox/">SMU Cox School of Business</a> &amp; <a href="/pierrechandon/">pierre chandon</a> <a href="/INSEADKnowledge/">INSEAD Knowledge</a> investigate the link between socioeconomic status, stress, #obesity and the COVID-19 #pandemic.

Read More: spkl.io/60114qJp7
Subscribe for Free: spkl.io/60124qJpC

#AcademicTwitter
Jeff Brunstrom (@jeffbrunstrom) 's Twitter Profile Photo

Delighted to see our UPFs paper out today. Energy-to-satiety ratio’ (not hyper-palatability) explains why UPFs promote overconsumption.

Ioannis Evangelidis (@i_evangelidis) 's Twitter Profile Photo

Chocolates are becoming smaller, potato chip bags have more air, and toilet paper rolls are slimming down. We’ve all seen it and we all hate it. Happy to share my new Marketing Science paper on "shrinkflation aversion" with the world. Preprint here: tinyurl.com/shrinkflationa… 1/n

pierre chandon (@pierrechandon) 's Twitter Profile Photo

Experiencing nature makes us prefer healthier food. That's the conclusion of 5 studies that we published in Communications Psychology, a journal of (where else?) nature nature.com/articles/s4427… INSEAD Knowledge summary:knowledge.insead.edu/responsibility… #food #NatureTherapy #nutrition

SMU Cox School of Business (@smucox) 's Twitter Profile Photo

🚴‍♀️ From a bike tour to research, SMU Cox Assistant Prof. Maria Langlois & Pierre Chandon show how nature boosts healthier eating. Discover more about its impact on public health: tinyurl.com/2j354dvw #SMUCox #NatureInfluence #UrbanPlanning #ResearchInsights #FoodChoices

🚴‍♀️ From a bike tour to research, SMU Cox Assistant Prof. Maria Langlois &amp; Pierre Chandon show how nature boosts healthier eating. Discover more about its impact on public health: tinyurl.com/2j354dvw
#SMUCox #NatureInfluence #UrbanPlanning #ResearchInsights #FoodChoices