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When it comes to paid media, most advertisers focus on platforms, audiences, and bidding strategies—but they often ignore one of the most important pieces of the puzzle: the landing page. Read more 👉 ppc.live/strategy/lets-… #ReduceWastedSpend #DramaticallyImprove

Find high-converting searches and add them as exact or phrase match keywords for better control. Read more 👉 bit.ly/3GMsOKD #BoostPerformance #AdBudget #NegativeKeywordLists

Using broader match types can show your ads for less useful searches like “reviews for [your brand]” or “[your brand] login”. Read more 👉 bit.ly/44pdHk1 #DrivesHighRoiTraffic #BoostsVisibility #OrganicRankingsLeaves

EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins: bit.ly/44HQsBS #PPCChat #PPC #PPCMistakes

EP316 - When Good Clients Go Bad ft Jyll Saskin Gales: podcast.ppc.live/ep316-when-goo… #PpcLive #PivotalMoment #PPCChat

New Episode! "EP322 - When Client Transparency Goes Wrong in PPC" Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension… Player links & show notes: podcast.ppc.live/e/139995804893…

Your brand campaign makes sure your ad appears first, making any competitor ads look out of place. Read more 👉 bit.ly/44pdHk1 #DrivesHighRoiTraffic #BoostsVisibility #OrganicRankingsLeaves

Why Paid Search Ads Can Work So Well For Niche Industries - mailchi.mp/ppcliveuk/why-…

Why are so many marketers scare to talk to people?

EP318 - The £50 Bid Disaster ft Chris Nightingale ▸ podcast.ppc.live/ep318-the-ps50… #CanDoDigitalMarketing #PpcLive #PpcCareer

One of the common assumptions in Google Ads is that you should always spend your full daily budget, or that spending more inherently leads to better performance. Read more 👉 ppc.live/tactics/not-al… #PopularGoogleAds #PPCChat #PPC

Local Services Ads: The Ultimate Guide to Getting Guaranteed by Google ▸ ppc.live/strategy/local… #DefinedServiceAreas #ServiceBusinesses #MaximizeVisibility

AI Max represents Google’s continued push toward intent-based advertising rather than keyword-based targeting. Read more 👉 ppc.live/ai-max/googles… #TraditionalKeywordStrategies #AiMax #SearchWorks

The key is to track backend business performance: profit, customer acquisition, and retention. Read more 👉 bit.ly/4lNqrXT #BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime

In this article, common Google Ads mistakes that lead to wasted budget and poor performance are identified, spanning issues with tracking, keywords, campaign settings, automation, and budget allocation. Read more 👉 bit.ly/3GMsOKD #BoostPerformance #AdBudget

No tailored user journey: Generic pages can't address specific user intents. Read more 👉 ppc.live/strategy/lets-… #ReduceWastedSpend #DramaticallyImprove #CampaignPerformance

In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Read more 👉 bit.ly/44HQsBS #PPCChat #PPC #PPCMistakes

Navah leaves listeners with a powerful reminder to "give yourself grace" in an industry constantly disrupted by AI, privacy concerns, and economic shifts, while emphasising that failures aren't truly failures if they generate learnings. Read more 👉 bit.ly/44HQsBS

New Episode! "EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler" Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal b… Player links & show notes: podcast.ppc.live/e/140044133626…

Why You Should Run a Brand Campaign on Google Ads ▸ bit.ly/44pdHk1 #DrivesHighRoiTraffic #BoostsVisibility #OrganicRankingsLeaves