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What are the highest priority SaaS performance metrics we should capture? This may be a TL:DR tweet - but contains detailed content regarding the SaaS Performance Metrics Framework we recommend for B2B SaaS companies 👇

** Their TOP 2 Fears are ... 1. Not getting what they thought they were paying for 2. Paying more than they needed to A #guarantee helps them overcome those fears - but also forces you to be clear on value advantages - and that you are setting the right value-expectations.

** ABE - Always Be Experimenting - Experiments are confidential - Only limited select individuals will participate - This is focused on B2B / B2G for $30k+ ACV - Confidently begin experimenting in less than 10-days calendly.com/pricingwire/30…

** Applying website optimization principles to financial statements: The reason the Bottom Line is often overlooked .. is due to it being below the fold.

Just wondering 🤔

** The primary source of ... Software Fatigue ... is ... Software Regrets. Just some ways to overcome it ... - Must-Have -vs- Nice-to-Have - Credible + Compelling + Relevant Value Advantages - Fear of Missing Out (FOMO) - Fear, Uncertainty and Doubt (FUD)

GTM Margin Expansion = Easier Said Than Done Selected forecasted "Long-Term Operating Targets"... vs what GTM% expansion take privates achieved (h/t Arda) Some tactical solutions... /1

** Well done tray.ai I am thinking your plans page is likely serving you well. Take a look here: tray.ai/packages

** Grow Your ACV on Purpose - ACV Growth .... has a very low probability ... to just happen. - Find out if you are missing ARR growth opportunities - ACV Growth = ARR Growth - acv.dev

Q2 RepVue Cloud Sales Index Report Preview Inbound Leadflow Sentiment Down across the board Cybersecurity at ALL TIME LOW 😞 N = 50,775 repvue.com/data

On announcement day for Ed Sim + boldstart ventures closing a new fund, flagging Redpoint's latest public vs Series B/C multiples -> a good case for the "inception round" or at least getting in early “The delta between private & public multiples is widening, almost ~9x now. That

🆕 On balance, 2025 GTM metrics trending down from 2024 more in next saasletter.com

** Do not over-emphasize cost savings / headcount reduction. Here are three (3) of the most meaningful impacts of AI powered Agents. - Which can your solution deliver? The better you set your solution apart ... the better you setup your pricing. pricingwire.com