We are a part of an industry that has traditionally had a noticeable lack of representation. We have a lot to learn, but we are listening. Please visit sram.com/llta to see our commitments to the support of BIPOC athletes, teams, and ambassadors. Black Lives Matter.

The ride doesn't need to end just because the pavement does. Measure, improve, and find your potential with The Quarq DZero DUB Power Meter. #powereveryride

Easily add power to your next indoor spin workout! Measure and improve your personal goals with The PowerTap P2 pedals ⚡ #powereveryride

Train harder, ride faster and unlock your ultimate potential with the SRAM AXS Power Meter Spider ⚡ #powereveryride

Easily add power to your 2013 and newer carbon S-Works crankset. The Quarq Dzero for Specialized will help you POWER through your training goals! #powereveryride

Power up for less. Quarq DZero DUB power meters are now available at a price point you will love. Get a new Quarq Power Meter and carbon crank arms starting at $595. #powereveryride

No pure XC race machine is complete without power. Check out the new Specialized Epic, complete with stock power. #powereveryride #iamspecialized #epicbikeriding #xcmtb

Helping you unlock your ultimate potential the SRAM Eagle DUB™ Power Meter is a clean and POWERful upgrade to your mountain bike ⚡ #powereveryride

Business in the front, party in the back, Mullet Power! #powereveryride

Global orders now available. Power meters are shipping to Canada, Europe, and the UK. Learn more ➡️ bit.ly/3hleBCm #powereveryride

For an adventure beyond the road, try the new Cervélo Caledonia. Available with RED eTap AXS and Zipp 303 S, or Force eTap AXS. Check out the sleek ride here: cervelo.com/en

"When we talk about cycling, we're talking about one of the toughest sports in the world." 🚲 Fabian Cancellara has joined SRA as a Team Mentor. The team will be riding with SRAM RED eTap AXS rim-brake groupsets. Learn more about SRA here ➡️ bit.ly/2CZC50H

Whether you're chasing personal records or podiums, a SRAM RED AXS power meter is the power up to help get you there. #powereveryride

Take control of your training and add POWER to your SRAM Force AXS™ equipped bike ⚡ #powereveryride

Become a stronger rider and accomplish all training goals with POWER⚡ #powereveryride

Marianne Vos takes the win on stage 3 of the Giro Rosa ending with a grueling climb! #RideForMore #GiroRosa 📷 @velofocues

Amazing day for Richie Porte and the @treksegafredo team! Richie fights hard finishing third in the TT and will be on the final podium vivre la révolution. 📷 Getty Images Sport #powereveryride

Congratulations to both Trek-Segafredo and Movistar Team for outstanding performances at the Le Tour de France! Richie Porte earns a podium spot and the Movistar Team wins the teams classification. Photos by: Getty Images Sport #powereveryride

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Stunning performance by both E.M. van dijk and Anna van der Breggen at the World Championships! Anna is crowned the new ITT World Champion🌈 📷 velofocus #powereveryride