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When John Zeratsky said, “Every product is a hypothesis until you test it” …I realised how many times I’d treated my beliefs as facts. Founders: clarity isn’t about confidence. It’s about what you're willing to test.

10 hours of shallow work ≠ 2 hours of focused, high-stakes clarity. If your calendar is full, your product probably won’t be.

One thing I underestimated: How much clarity is a morale booster. When your team knows the hypothesis they’re testing, Even failure feels like progress.

Speed is not the killer feature. Clarity is. Most teams run fast in circles—because they never stop to define the damn hypothesis.

No decider in the room? You don’t have a sprint. You have a workshop. And it’s going nowhere.

Founders often ask: “What should we build?” Better question: “What belief are we testing?” If you can’t answer that, pause. Seriously.

You can raise money without a clear hypothesis. You just can’t build something meaningful.

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There’s a quiet moment before building starts. It’s the moment you admit: “We don’t know yet.” That’s the moment most founders skip. But it’s the one that sets everything else up.

Most teams don’t fail because of bad execution. They fail because they never agreed on the bet they were making.

To grow any niche on YouTube, you need to solve the basic problems, answers the very basic questions.

If ever there was a time we should read and write more, it is now.

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