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Jay Clouse Rand Fishkin (follow @randderuiter on Threads) Looks like SparkToro has some features to try and answer the question sparktoro.com/blog/are-your-…

A short, punchy interview exchange4media.com/marketing-news… on: 1) Whether the "thought leadership" bubble has popped 2) Where brands can build durable audiences 3) What to do about algorithmic bias 4) Attribution vs. measurement Tried to keep it just the essentials 😉

Our Snackbar Studio team is hiring! We recently completed + playtested (e.g. w/ one of our investors in a Brescian wine shop) the vertical slice. Now entering production and seeking an (EU-timezone) senior programmer to join the team: linkedin.com/jobs/view/4216… 🍝👩‍🍳🕹

NEW look, who dis? sparktoro.com/blog/weve-laun… Today, we've launched a brand new version of SparkToro that (IMO) is worth 10 minutes of your time to test. Here's a brief preview 👇

My buddy Wil Reynolds sent me a text today that made my whole week. Maybe the month. Great reminder to me that when my friends do something big, I need to follow in his footsteps. 🥰

NEW #5MinuteWhiteboard on how to get better results from the marketing prompts you're giving AI tools sparktoro.com/blog/want-bett… Give it a try; I think you'll be impressed.

Had a great chat with Will Critchlow on: - The death of clicks and traffic - AI vs. traditional search - Where marketing will have to happen in the future - Whether it's worth putting content on your website anymore Register for the live event: searchpilot.com/seo-isnt-dead-…

NEW Video: What's the Coolest New Graph in SparkToro Telling You? Basically, it's: - Which Search/AI Tools are used by any audience? - How much more/less than avg they use 'em - Same thing for social networks - But you gotta know how to read the graph 👇📊🧠💯

This is a great snippet conversation. What Rand Fishkin (follow @randderuiter on Threads) it saying here is not that much different from what I also says for a long time but in semantics terms: own the topic, lead the conversation, be memorable, capture the attention and you’ll dominate awareness in 0 click SERPs.

NEW post: sparktoro.com/blog/its-still… <deep breathing...> <prepares for Haterade> People are gonna be angry about this one. Especially those of y'all who've been trying to make AIO, AEO, LLMO, GEO, or EIEIO take off. See you in the comments 😅😬

NEW post: sparktoro.com/blog/ai-will-r… When tech execs say "AI will replace 50% of jobs!" that's just marketing. And when press, media, and yes, social media users like us uncritically repeat it, we help make sure that they'll say it again.

New Report: State of Search Q1 2025, in collaboration with Rand Fishkin (follow @randderuiter on Threads) at SparkToro What are real users doing online? Clickstream data from millions of US & EU users reveals trends across AI, traditional search & e-com. Download: hubs.li/Q03qmVlY0

My first startup was "successful" (to a degree) because we rode a massive wave. Today, you might think AI is the wave to ride; I strongly disagree. Real talk from Mark MacLeod's Startup CEO Show youtube.com/watch?v=J_HTa9…

NEW vid: youtube.com/watch?v=S85XKo… The death of web traffic is coming. It's a bigger trend (for marketers) than AI. Yes, really. And a lot of us aren't having the difficult but necessary conversations to keep doing our jobs right. Thanks Chris Savage and Wistia 👇

NEW 5-Minute-Whiteboard: sparktoro.com/blog/how-to-us… SparkToro... cool AI tools... cool SparkToro CSV export + AI tool prompts = super cool Long day; please don't judge my ridiculous video too harshly 😅

What did people do after they searched Google in 2024 vs. 2025? - Click an organic result? - Click a paid listing? - Perform another search? - Click something inside Google's ecosystem? - Nothing... Video breakdown here: linkedin.com/posts/randfish…

NEW: sparktoro.com/blog/in-a-zero… Hello. It is me. Grumpy Rand. Why grumpy? Because 60% of marketers say their top goal for 2025 is... GETTING MORE TRAFFIC?! Look, I want you to succeed. Desperately. It's a flippin' hard time to be a marketer. So please, get better goals.

Grump Rand needs a minute of your time today and I promise, if you’ll let this sink way down into your sweet marketing soul, that minute will be worth it.

Dan Alsip Rand Fishkin (follow @randderuiter on Threads) Meanwhile, I love using SparkToro and they have a feature, similar approach, pure content creation prompt.

If a client asks you EVER AGAIN if you can "just ask the reporter to include a link" in the story - show them this. (via Rand Fishkin (follow @randderuiter on Threads) on Linkedin) #PRTips