Friday fun with the Mperativ brand.

33% of B2B companies adopted a RevOps function into their strategies in 2020, an increase from 24% in 2019. bit.ly/3pq15BU

Given the pandemic has eliminated physical events, this stat is seriously worrisome. “75% of B2B brands are failing to produce advertising with the potential to drive long-term growth.” marketingweek.com/majority-b2b-c…

65 PERCENT OF MARKETERS TO INCREASE SPEND IN 2021! bit.ly/3owA6Db

I love this! Thx to my sister-in-law, Miwa for sharing! youtu.be/DxJIB43Cn2E

Anti-Asian violence skyrocketed during the pandemic. In his first address to the nation, President Biden said it was “wrong and un-American.” But anti-Asian racism has long been a part of US history. It's just been historically invisible. insider.com/anti-asian-vio…

#stopasianhate

Does in utero count? I'm 49 and 6 months post utero. (Is post utero a word?) :-) nbcbayarea.com/news/local/con…

On April 14, 28, May 12, 26, June 9 and 23 6:30-8:00pm, the Human Relations Commission will host Truth & Reconciliation listening sessions on the Asian American experience during COVID-19. #elcerrito stands against Anti-Asian violence & hate. To attend: tinyurl.com/5y5jjx52.

3 day juice cleanse!

MUSICAL CHAIRS. CMO MOVES JUMPED 25% IN NORTH AMERICA IN 2020. adage.com/article/cmo-st…

Just posted a video instagram.com/p/CSKQnIhB0pt/…

I am proud to announce the launch of @Mperativ (mperativ.io). I founded it with two friends, Jim McHugh & Paul Bryan and had a few core pillars in mind. - No more spreadsheets. - No more custom bi infrastructure -No more bullshit marketing metrics

Every company needs its elevator pitch! In 60 seconds, let us tell you about how Mperativ gets marketing on the same page as the rest of the business. #revops #revenuemarketing #revenueoperations

Trends in Marketing and Revenue Operations surveyed 500+ B2B executives, finding that 85% can't clearly map marketing spend to revenue. Check out the full results at: hubs.ly/Q0114tF20

“We set out to remove all the complexities of building a solution in-house and allow users to just be consumers of the value of their operational data,” said Mperativ CTO Paul Bryan. Read the full article below: hubs.ly/Q0116cWt0

Imagine if you could just click a button and see pipeline coverage and then easily see opportunities behind it? Wait? … You Can? … Awwww snaaaaaaap! #revops #revenuemarketing Mperativ #marketinganalytics

Awesome Q&A with our Co-founder and CEO Jim McHugh! Check out the full interview below: sandhill.com/article/m-r-as…

In our next Linkedin Live, learn how Revenue Marketing can help you break down operational silos and build a world-class demand engine. Register here: hubs.ly/Q016d99M0

I just reserved my handle on Spill - a new Twitter alt that puts culture first. Grab yours now -> spill-app.com