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GE was such an icon i love these dynamic charts... americanbusinesshistory.org/most-valuable-…

"What's it like developing machines for ASML? Might as well be developing crack. It's that addictive. We work so fast we don't even have specs ready when we start to design. Now that's a thrill."–Former Head of Design & Engineering at ASML IR teams gotta get their thrills, too!

LEGO had the idea for Minecraft in 1994, but couldn't get out of their own way when they set out to build it. Today, 30 years later, they each get their own TIME cover.

We’re trying a new(ish) format with this episode called Rabbit Holes 🐇🕳️ Dialing up the discussion/takeaways. Dialing down the plot/narrative. Let us know what you think!

I think Estée Lauder’s 1940s approach represents the future of commerce. She thought consumer products should be hand *sold* instead of *marketed* which evokes the potential of LLM based experiences like Perplexity shopping. Lots of alpha in the OG Estée story. 😁