
Andrew Reid
@reidandrew
CEO of Rival Tech (@Rivaltechco) | Founder of Vision Critical (now Alida) | Member of @YPO | Entrepreneur • Innovator • Investor • Husband • Dad • Adventurer
ID: 48598881
http://rivaltech.com 19-06-2009 03:43:10
820 Tweet
3,3K Followers
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The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want and figure out how you can provide value. My latest for Entrepreneur: entrepreneur.com/article/425685 #mrx #NewMR

Looking forward to speaking at Merlien Institute's MRMW this week with #mrx leaders from Warner Media, PepsiCo and WARC. If you're heading to Atlanta this week, let's connect!



Exciting news for Rival Technologies, Reach3Insights and Rival Group Inc.. Thank you to our customers, partners and friends in #insights for voting. Grateful for your support and recognition. #mrx #NewMR

"The most important thing in the customer relationship is not loyalty but enthusiasm. If customers really love you they will pay [the] extra $$$.": bit.ly/3fOWKrJ — Andrew Reid on Entrepreneur #stakeholdermanagement #prodmgmt #CX #UX

Building customer loyalty is no longer enough today. Shared some of my thoughts on the notion of "brand devotion" in my latest for Entrepreneur. Check it out and let me know what you think: entrepreneur.com/starting-a-bus…





Excited to share that I am part of the steering committee for INNOVATEwest (INNOVATEwest)—a multi-sector conference & expo where tech and business innovation converge. Learn more: innovatewest.tech #bctech #cantech #yvrtech


