🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

John Lewis Partnership has partnered with data science business Dunnhumby to launch a customer insight platform for its brand partners: research-live.com/article/news/j… #mrx

AI is acting as a catalyst for a merging of qual and quant, says Jake Gammon, arguing that in a few years, we likely won't distinguish between them: research-live.com/article/opinio… #mrx

Strategy and insight firm Yonder Consulting has appointed Tom Wormald as managing partner for the company’s research and insight function: research-live.com/article/news/y… #mrx

Challengers help to foster industry innovation, but they must practice keen self-awareness and focus on their reason for being, writes Ross Cafferkey: research-live.com/article/opinio… #mrx

Fancy a podcast for the weekend? Two episodes of our three-part series on the data quality crisis in market research have now been released - please see the link below, Spotify or Apple for the latest episodes: research-live.com/article/featur… #mrx

Brands and organisations developing sustainability communications should ensure they are not normalising negative behaviours, according to Ipsos behavioural scientist Greg Gwiasda: research-live.com/article/news/b… #mrx

It is only via a combination of tools and techniques that we can hope to create fulfilling customer experiences, warns Oscar Carlsson: research-live.com/article/opinio… #mrx

Companies are prioritising the integration of sustainability into their business strategies. According to G13+, a UK-based consulting firm, market research plays a crucial role in this shift. #sustainability #climate #ad #mrx research-live.com/article/previe…

Brands need to recognise the importance of diversity and inclusion for consumers, writes Valeria Piaggio, and can help create an environment where people feel good about supporting inclusive practices: research-live.com/article/opinio… #mrx

Personally and culturally relevant advertising on social and video platforms increase the likelihood of consumer purchases, according to research from Warc Advisory and TikTok: research-live.com/article/news/p… #mrx

YouGov has dropped the brand name and visual identity of the consumer panel services business it acquired from GfK 10 months ago and updated its brand positioning to reflect the integrated organisation: research-live.com/article/news/y… #mrx

AI will help marketers make better use of insights and analytics, Jenny Bullis, UK and Ireland chief executive officer at Dentsu’s media practice, has said: research-live.com/article/news/a… #mrx

Children and family market intelligence agency The Insights Family has formed a unit for new ventures and innovation, with founder Nick Richardson, CMRS appointed chief executive of the division: research-live.com/article/news/t… #mrx

Opinium won the Research Live award for agency of the year at the 2024 MRS Awards: research-live.com/article/featur… #mrx #MRSawards

Ipsos has decided against making an offer to buy Kantar Media after a review of a potential deal: research-live.com/article/news/i… #mrx

Opinium Amsterdam has won Research Live Best New Venture at the 2024 MRS Awards: research-live.com/article/featur… #mrx #mrsawards

In a new e-book, JD Deitch examines ‘deep-rooted market failures plaguing the industry’ and argues that without significant intervention, the sector risks permanent damage. Here, he argues that the prospects of a collective solution are slim: research-live.com/article/opinio… #mrx

Research Live will be closed from 21st December for Christmas and New Year's until reopening on 2nd January. We wish all of our readers a very merry Christmas and a happy New Year, and look forward to connecting with you all in 2025.

Insight localisation specialist Empower Translate has appointed Paul Wealleans, formerly of Norstat, as chief executive officer, with founder Ruth Partington taking up an expanded role as global chief executive: research-live.com/article/news/p… #mrx

Integrating advanced AI technologies is pushing the traditional translation model to its limits, writes Silvia Zenginova, COO at Axiom Translate Ltd. Read more: research-live.com/article/featur… #ai #mrx #amrketresearch #advertisementfeature