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.Kevin Robinson has created a starter kit from 6 different radio formats to make storytelling better for on-air talent. Enjoy! barrettmedia.com/2025/01/28/a-p…

Content Creators - lean forward story-telling is KEY to connection. Average is the best friend of - boring. Steal - this. My latest from Barrett Media #radio barrettmedia.com/2025/01/28/a-p…

#tbt - OK - just stop. Here's a band - started in 1979. Had a few 80's hits. A song in a spy movie. NOW - they're tryin' to creep back on the charts with an Jeff Lynne's ELO remake. I CANNOT afford Bugle Boys cuffs and skinny ties. I'm out. Duran Duran James Rivas

.Kevin Robinson provides a look inside of 'aBreak Music'. barrettmedia.com/2025/02/04/a-l…

No worries if you're not in #radio, new music discovery nerds can unearth great NEW tunes at aBreak Music. Free. A conversation with their co-creator - legendary programmer Jay Stevens- here! Jason Barrett Barrett Media aBreak Music barrettmedia.com/2025/02/04/a-l…

If you haven't been to the Country Radio Seminar or if you have and just need a refresher, Kevin Robinson provided a great tutorial for what to expect and how to make the most of the trip. barrettmedia.com/2025/02/11/adv…

Headed to Nashville for CRS? Make a plan to maximize networking. Tips here for the next few days - or any networking event! Barrett Media barrettmedia.com/2025/02/11/adv…

"FIT and Compatibility" - certainly dead. Looking historically at music charts - maybe never alive? Music Programmers - something to ponder. Barrett Media barrettmedia.com/2025/02/18/fit…

.Kevin Robinson says there are 5 areas of your radio station that likely need a spring tune up. barrettmedia.com/2025/02/25/spr…

Fun Fact - the most number of scenes (including B Roll) from Hoosiers were filmed in Boone County, IN. County where I was born and where we live now! RIP Coach Dale. #themoreyouknow

Your brand MAY 'sound' perfect. You still have - weeds. Barrett Media barrettmedia.com/2025/02/25/spr…

Audio brands - or ANY brand - projecting a positive vibe for their consumer. Steer clear of the tempting political rancor. Barrett Media barrettmedia.com/2025/03/04/pol…

Love your job? Doesn't always love you back. If you're in the media profession, be prepared for the CFO to erase your salary line. My latest from Barrett Media. barrettmedia.com/2025/03/11/in-…

Slogans. In any business, you need them more than your consumer. Be like Apple - Trader Joe's - Starbucks . Just say no. A recent piece from Barrett Media on just that. barrettmedia.com/2025/04/01/its…

The Adult Contemporary music format - once a slam dunk, no-brainer format - struggles from Christmas to Christmas. How to get back on the mountain top? We asked two of music radio's thought leaders. And - we should listen. Randi West Barrett Media barrettmedia.com/2025/04/29/chu…

So. Is traveling just not a thing now? Asking for sane people. NBA Cleveland Cavaliers Indiana Pacers

And - just like that! Our Humane Society for Boone County is in the motorsport biz! Colton Herta - is a fan! Indianapolis Motor Speedway WISH-TV News - Full story - here: wishtv.com/.../indycar-co…

Strategy vs. Tactics. Every business should have a plan - and know the difference! Barrett Media barrettmedia.com/2025/05/20/are…

.Kevin Robinson explains why it's important to question various things a brand does in order to make it stronger. barrettmedia.com/2025/06/24/lis…