Mathieu Roche (@rochemathieu) 's Twitter Profile
Mathieu Roche

@rochemathieu

Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view

ID: 137738761

linkhttp://www.id5.io calendar_today27-04-2010 16:16:47

1,1K Tweet

1,1K Followers

535 Following

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Wordle 988 6/6 🟩🟩🟩⬜🟩 🟩🟩🟩⬜🟩 🟩🟩🟩⬜🟩 🟩🟩🟩⬜🟩 🟩🟩🟩⬜🟩 🟩🟩🟩🟩🟩 😰

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Just met the #cookiemonsters in Times Square 🤣 Very timely ahead of ID5’s On the Road event in NYC this afternoon and IAB Tech Lab’s As the Cookie Crumble event tomorrow 🙌🏻 Bring it on 🚀

Just met the #cookiemonsters in Times Square 🤣 Very timely ahead of <a href="/ID5_io/">ID5</a>’s On the Road event in NYC this afternoon and <a href="/IABTechLab/">IAB Tech Lab</a>’s As the Cookie Crumble event tomorrow 🙌🏻 Bring it on 🚀
Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Great intro from Anthony Katsur and great comment about the privacy sandbox. “Google is building an ad server and a SSP in Chrome… Suggested addition: “…and trying to prevent anyone to operate outside of these systems” 😉

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Ad industry, be careful what you wish for! This “transition” has been going on for 4 years, and in the meantime Google has only increased its control and dominance over digital ads. Do we really want another extension?! adage.com/article/digita…

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Excited to attend egta ‘s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters 🚀 📺

Excited to attend <a href="/egtaconnect/">egta</a> ‘s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters 🚀 📺
Anthony Katsur (@anthonykatsur) 's Twitter Profile Photo

At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by Mathieu Roche, ID5, Adform, Ogury and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising

At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by <a href="/rochemathieu/">Mathieu Roche</a>, <a href="/ID5_io/">ID5</a>, <a href="/adform/">Adform</a>, <a href="/weareogury/">Ogury</a> and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising
Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

“Indeed it has been said that democracy is the worst form of Government except for all those other forms that have been tried from time to time.…” Winston Churchill, 1947

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Important threat from Paul Bannister about Google’s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engine…another example of dangerous monopolistic behavior by Google 👿

AdTechGod ®️🍪 (@adtechgod) 's Twitter Profile Photo

2024: The Year of Identity in AdTech (#AD) Did you know? 91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift. This isn’t just about

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

Thanks for having me Eric Franchi and Joe Zappa, great conversation about the challenges of launching and scaling an adtech company, and about making privacy cool 🤣 (ps: it ain’t. It’s just super important!)

Mathieu Roche (@rochemathieu) 's Twitter Profile Photo

The peanut butter and jelly of adtech. Never a better duo Ari Paparo and Joe Zawadzki ! Thanks Barry and BidSwitch for bringing them together on stage at Bidswitch Partner Connect today 🤩 #fanboy

The peanut butter and jelly of adtech. Never a better duo <a href="/aripap/">Ari Paparo</a> and <a href="/JoeZawadzki/">Joe Zawadzki</a> ! Thanks Barry and <a href="/BidSwitch/">BidSwitch</a> for bringing them together on stage at Bidswitch Partner Connect today 🤩 #fanboy