
Mathieu Roche
@rochemathieu
Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view
ID: 137738761
http://www.id5.io 27-04-2010 16:16:47
1,1K Tweet
1,1K Followers
535 Following



“The real challenge [with 3P cookie deprecation] is with measurement” 100% correct from EssenceMediacom’s Belle Cartwright Belle Cartwright at #NVF24 👏🏻


Great intro from Anthony Katsur and great comment about the privacy sandbox. “Google is building an ad server and a SSP in Chrome… Suggested addition: “…and trying to prevent anyone to operate outside of these systems” 😉





Every time someone from Google says “we as an industry” at the IAB Tech Lab #TechLabSummit





Important threat from Paul Bannister about Google’s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engine…another example of dangerous monopolistic behavior by Google 👿




The peanut butter and jelly of adtech. Never a better duo Ari Paparo and Joe Zawadzki ! Thanks Barry and BidSwitch for bringing them together on stage at Bidswitch Partner Connect today 🤩 #fanboy

