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A trainer brand sent out one of two discount emails either: “Sorry” (plus discount) or “Good News” (plus discount) Apology generated x2 revenue Why? I'd argue the apology provides a plausible reason why the discount might be half decent From newsletter by Science Says

Paging richard shotton

On this week's episode of the Behavioral Science for Brands podcast, we look at the rise of Hendrick’s Gin. We cover the key biases they successfully used such as: 🥒 The Von Restorff Effect 🕰️ Nostalgia Spotify open.spotify.com/episode/575o9o…

In the latest Behavioral Science for Brands episode, looks at how GEICO. We cover: 🦎 Fluent Devices — Why creating a mascot makes a brand more memorable 🔁 Mere Exposure — How consistent repetition increases brand preference over time. open.spotify.com/episode/6nL1J8…

Byron Sharp on mental availability not being the same as awareness

📕📕📕 After 2 years of work MichaelAaron & I have finished our book: Hacking the Human Mind It's now available for pre order... Pre-orders are doubly useful as they affect how much Amazon promotes it. So if you're interested the link is here tinyurl.com/95vbwp3h 🙏🙏🙏

Why writing a story about a small group of characters tends to be change behaviour better than just 'giving people the stats'... A new piece I've written about the GWR ads for Marketing Week looking at the identifiable victim effect marketingweek.com/why-it-works-f…

Is crime a “wild beast” or a “virus”? Is cancer an “imbalance” or an “enemy”? Metaphors influence our views, choices and decisions much more than we realize, writes richard shotton: buff.ly/tNO3CGJ

I'll be running small group, online training for marketers who want to improve the effectiveness of their campaigns by using behavioural science It's online on the afternoons of June 10 & 11 Details here: tickettailor.com/events/astrote… But any Qs DM me!

The label used to describe a policy affects people’s reaction to a surprisingly large degree (research in link) So, if your aim was boosting support, probably better to call it “libido suppressant” rather than “chemical castration” marketingweek.com/metaphors-powe…

My latest piece for Marketing Week looks at how Costa apply behavioural science One of the studies covered shows that people are more likely to buy the premium option if you focus on the price difference from the basic option rather than the total marketingweek.com/costa-coffee-b…

In the latest Behavioral Science for Brands episode we break down how Five Guys use 3 behavioural science principles to power their success: 🍟 Peak-End Rule 👀 Illusion of Effort & ✔️ Goal Dilution Effect Spotify: open.spotify.com/episode/4f0H5L…

‘Why are the public so out of touch with us?’ Snizelda cartoon on flowed polling in the Spectator

A plea for less certainty Via The Week