Bob Lord (@rwlord) 's Twitter Profile
Bob Lord

@rwlord

President, @HorizonMedia Holdings | Board Member & Advisor | Technology, Marketing & Media | Former @IBM, @AOL & @WeAreRazorfish | @HarvardHBS Fellow

ID: 14925268

linkhttps://www.linkedin.com/in/rwlord/ calendar_today27-05-2008 20:38:22

4,4K Tweet

28,28K Followers

3,3K Following

Bob Lord (@rwlord) 's Twitter Profile Photo

Big news: Night Market is now Horizon Commerce. Built for a world where shopping happens anytime, anywhere, #HorizonCommerce brings together tech, media & strategy to help brands close the gap between intention and transaction. Let’s grow smarter. #RetailMedia #AI #Outcomes

Big news: Night Market is now Horizon Commerce.

Built for a world where shopping happens anytime, anywhere, #HorizonCommerce brings together tech, media & strategy to help brands close the gap between intention and transaction.

Let’s grow smarter. #RetailMedia #AI #Outcomes
Bob Lord (@rwlord) 's Twitter Profile Photo

76% of employees hold back ideas out of fear of their manager’s reaction. That’s not a performance issue; it’s a #leadership issue. Perfectionism doesn’t fuel innovation, after all. Want bold ideas? It all stems from psychological safety. forbes.com/sites/esade/20…

Bob Lord (@rwlord) 's Twitter Profile Photo

#AI is cutting #WeatherForecasts from hours to under a minute, often with better accuracy. In hurricanes or floods, that speed saves lives. This tech shows how fast, precise forecasts are becoming critical infrastructure for our future. bloomberg.com/explainers/ai-…

Bob Lord (@rwlord) 's Twitter Profile Photo

64% of #GenZ used #AI last year, and most use it weekly. Marketers, take note: they don’t want gimmicks. They want AI that solves problems; think smarter study tools or job search support. If your AI doesn't add real value, they’re not buying it. adweek.com/brand-marketin…

Bob Lord (@rwlord) 's Twitter Profile Photo

Most leaders ask how #AI can cut costs. The smart ones ask how it can create value. AI-first #leadership isn’t about tools; it’s a mindset shift. It’s about rethinking how your team works, learns, and evolves. imd.org/ibyimd/brain-c…

Bob Lord (@rwlord) 's Twitter Profile Photo

Imagine a teammate who never sleeps, never forgets, and analyzes a million data points in seconds. Now add human intuition, ethics & creativity. This is true #HybridIntelligence. #AI won't replace us; instead, it will work with us. forbes.com/sites/bernardm…

Bob Lord (@rwlord) 's Twitter Profile Photo

Over 13,000 #AI-generated articles were pulled in 2025 for misinformation. While this tech isn’t always right, this only highlights why we need #HybridIntelligence: humans + AI, working together. Smarter tech is good. Wiser systems are better. forbes.com/sites/cornelia…

Bob Lord (@rwlord) 's Twitter Profile Photo

#AIAgents go beyond chatbots—planning, reasoning, and acting across teams. They personalize, automate, and scale support without more staff. Better CX, stronger ROI. Smarter engagement starts here. #AI martech.org/beyond-chatgpt…

Bob Lord (@rwlord) 's Twitter Profile Photo

#HorizonCommerce is featured in MarTech this week. Proud to see our AI-driven approach to retail media—and the power of NEON—getting the spotlight. Built for an always-on world, and just getting started. martechedge.com/news/horizon-r…

Bob Lord (@rwlord) 's Twitter Profile Photo

#AI isn’t just a trend; it’s your shortcut to smarter growth. Test ideas faster, refine messaging quicker, and make better decisions with less guesswork. It’s not replacing instincts. It’s about supercharging them.

Bob Lord (@rwlord) 's Twitter Profile Photo

Clouds block satellites. #AI fills in the gaps. Now we’re better at predicting typhoons. A new model called PARAN uses AI + physics to reconstruct sea surface temps in real time, fueling better forecasts and stronger climate resilience. phys.org/news/2025-06-a…

Bob Lord (@rwlord) 's Twitter Profile Photo

What if #AI could outsmart a hurricane? NOAA + Google are teaming up to make storm forecasts faster, earlier, and more accurate, giving communities more time to prepare. AI isn’t just predicting the weather. It’s protecting lives. research.noaa.gov/noaa-google-sc…

Bob Lord (@rwlord) 's Twitter Profile Photo

What if the secret to #AI #creativity... is chaos? It's not just better data or prompts; it's the randomness, the noise, the weird ways info gets scrambled and rebuilt that lead to the most original results. quantamagazine.org/researchers-un…

Bob Lord (@rwlord) 's Twitter Profile Photo

Would your message still resonate if your audience could talk back? With persona-driven #AI, it basically can. #Marketers are now testing campaigns with AI personas: real-time feedback from Gen Z, execs, skeptics, you name it. Smarter. Faster. More human. marketingprofs.com/articles/2025/…

Bob Lord (@rwlord) 's Twitter Profile Photo

People don’t resist #AI because they don’t understand it. They resist it because it feels like a threat. Education helps, but to make change stick, we must deploy empathy. hbr.org/2025/07/why-un…

Bob Lord (@rwlord) 's Twitter Profile Photo

What if #AI could predict the next Nor’easter, down to the snowfall and wind gusts? Researchers at UConn are using machine learning to supercharge weather forecasts. Smarter forecasts = safer communities. phys.org/news/2025-07-a…

Bob Lord (@rwlord) 's Twitter Profile Photo

In a post-traffic world, discovery is the destination. Thanks to Human Ventures for quoting me from last week’s cocktail roundtable on #media + #ConsumerBrands. Great to be part of a convo pushing us to rethink how we meet people in the moment, not just the funnel.

In a post-traffic world, discovery is the destination. Thanks to <a href="/Human_Ventures/">Human Ventures</a> for quoting me from last week’s cocktail roundtable on #media + #ConsumerBrands. Great to be part of a convo pushing us to rethink how we meet people in the moment, not just the funnel.