
Bob Lord
@rwlord
President, @HorizonMedia Holdings | Board Member & Advisor | Technology, Marketing & Media | Former @IBM, @AOL & @WeAreRazorfish | @HarvardHBS Fellow
ID: 14925268
https://www.linkedin.com/in/rwlord/ 27-05-2008 20:38:22
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Would your message still resonate if your audience could talk back? With persona-driven #AI, it basically can. #Marketers are now testing campaigns with AI personas: real-time feedback from Gen Z, execs, skeptics, you name it. Smarter. Faster. More human. marketingprofs.com/articles/2025/…



In a post-traffic world, discovery is the destination. Thanks to Human Ventures for quoting me from last week’s cocktail roundtable on #media + #ConsumerBrands. Great to be part of a convo pushing us to rethink how we meet people in the moment, not just the funnel.
