Ryan Neu (@ryanrneu) 's Twitter Profile
Ryan Neu

@ryanrneu

Building the buy button for SaaS. Founder & CEO, Vendr

ID: 168668385

linkhttp://www.vendr.com calendar_today20-07-2010 13:56:04

2,2K Tweet

2,2K Followers

839 Following

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Better to spend your time focused on finding the true believers, rather than convincing the non believers. True of fundraising, hiring, and other things in life.

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With today’s news that Google is acquiring Wiz, here’s a look at what Vendr’s data reveals about Wiz’s momentum: -ACV jumped 84% YoY – share of wallet increasing meaningfully (up 2x+ since '21) -Smallest contract: $1K/year – showing accessibility at the low end. -Largest

With today’s news that Google is acquiring Wiz, here’s a look at what Vendr’s data reveals about Wiz’s momentum:

-ACV jumped 84% YoY – share of wallet increasing meaningfully (up 2x+ since '21)
-Smallest contract: $1K/year – showing accessibility at the low end.
-Largest
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People hating on 11x's GTM motion are missing the point. I dug into Vendr's data to better understand how they’re structuring their deals—and here’s what shows up: Grace Period Discount (spoiler: they use structured discounting to drive urgency and get signatures

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Serious question: What happens when AI buyer agents hit ā€˜Contact Sales’? They bounce. And they won’t come back. You built GTM for human buyers. But the buyer is changing. Fast.

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Prediction: AI agent pricing will follow the old SaaS playbook: More agents = lower price per agent. But here’s the catch: AI-native has a floor. Unlike traditional SaaS (with 80%+ gross margins), AI-native products carry real infra costs—GPU, inference, bandwidth. That means

Prediction: AI agent pricing will follow the old SaaS playbook:

More agents = lower price per agent.

But here’s the catch: AI-native has a floor.

Unlike traditional SaaS (with 80%+ gross margins), AI-native products carry real infra costs—GPU, inference, bandwidth. That means
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There’s a common misconception that price transparency sparks a race to the bottom. Figma proves otherwise. On Vendr, their pricing looks like this: āœ… Standardized Pricing — consistent as quantity increases 🚫 No Discount Levers — negotiation won’t change the outcome

There’s a common misconception that price transparency sparks a race to the bottom.

<a href="/figma/">Figma</a> proves otherwise.

On <a href="/VendrHQ/">Vendr</a>, their pricing looks like this:

 āœ… Standardized Pricing — consistent as quantity increases
 🚫 No Discount Levers — negotiation won’t change the outcome
Ryan Neu (@ryanrneu) 's Twitter Profile Photo

AI is going to eat B2B buying — but only the parts it can digest. Transactional purchasing is already primed: PLG, swipe-to-buy, pay as you go. No friction, no humans. It works because the price is the price. Negotiated buying is different. It’s still built for human judgment:

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Uncertainty is impacting B2B spend — fast. During times of volatility, the CFO playbook is predictable: 1. Caution mode: Negotiate harder. Delay approvals. Push back on new purchases. Stopping a new purchase is easier than unwinding an existing one. 2. Panic mode: Freeze all

Ryan Neu (@ryanrneu) 's Twitter Profile Photo

Every software buyer just wants to know what it costs. Before they talk to a rep. Before they sit through a deck. Before they ā€œsee if it’s a fit.ā€ Pricing is table stakes for the modern buyer. Hide it, and you lose trust. Show it, and you win the deal faster. Proof: Vendr’s

Every software buyer just wants to know what it costs.

Before they talk to a rep. Before they sit through a deck. Before they ā€œsee if it’s a fit.ā€

Pricing is table stakes for the modern buyer.

Hide it, and you lose trust. Show it, and you win the deal faster.

Proof: Vendr’s
Ryan Neu (@ryanrneu) 's Twitter Profile Photo

You know what would be cool? To get the price of a B2B product without having to sit through a discovery call or forced demo. Check out what we just did on Product Hunt 😸 today... producthunt.com/posts/software…

Ryan Neu (@ryanrneu) 's Twitter Profile Photo

The future of B2B sales won’t be won by better decks or tighter pitches. It’ll be won by whoever removes the most friction. The modern buyer has simple needs: -They don’t want to be sold to. They want to get hands-on with product to make their own decision. -They don't need an

Ryan Neu (@ryanrneu) 's Twitter Profile Photo

AI-powered buying starts by eating PLG—low-friction, self-serve purchases are easy targets. From there, it moves upmarket, gradually replacing sales-led motions for lower-ACV products that still require rep interaction today. This shift is a win for buyers who just want to

Ryan Neu (@ryanrneu) 's Twitter Profile Photo

Is there an ā€˜undo everything I just did for the past hour’ button on Replit ā •? Rollback not an option and git ain’t workin’

Ryan Neu (@ryanrneu) 's Twitter Profile Photo

As AI eats the internet, trust becomes the new scarcity. Communities grounded in identity, values, and real connection will matter more than ever.