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I have a suspicion that, in a lot of companies, email marketing keeps resetting itself when marketers move on and their institutional knowledge goes with them. Imagine, every three years, having to start from scratch! bit.ly/33LqekU #emailmarketing

We've got a new white paper out! This time we're talking about why Quality Email Design Always wins. Because it does. After all, you wouldn't click on a clunky, badly design email. Why would customers? Have a read of it here: bit.ly/4mO4Dvz #emailmarketing #emailtips

Remember all the fun of 2020? Well it's back. Not like "scary virus shuts down the world" but more "How the heck do I do business like this?" ⁉️ Then, as now, straight talking goes a long way. 💬 bit.ly/45GllqI #emailmarketing #digitalmarketing #emailgeeks

Do you know who your customer is? Sure, you know who you intended to market to, but data can show you customer groups you didn't know you had - and can target for growth. Think, cartoons intended for boys with lots of girl viewers - and vice versa! 🎠 bit.ly/48W9RO5

Mastering email isn't just about doing it well, it's about understanding where it fits with other channels. That's why I'm joining Inbox Meets Mailbox to talk how digital and physical mail can best work together. Thursday June 12th @ 3pm ET bit.ly/inbox-meets-ma… #marketing

Copilot for Excel is a COMPLETE GAME CHANGER!

The moose moved over to double C. webpronews.com/constant-conta…

So, you wake up one morning thinking, "Hey, I should start a Podcast!". And sure, you definitely should! But if you want to make it a work thing, you're going to need to put in a bit of extra thought. bit.ly/3kDCyc4 #emailmarketing #marketing #emailgeeks

Every email marketer has their own horror stories and tales of what went wrong. The real measure of a marketer though, is how they keep going despite setbacks. Don't fear failure. Embrace it for the lesson it is. bit.ly/4hiYMe3 #emailmarketing #emailtips

With data, more is better. But there's a feasible limit to how much you can get your hands on and productively work with. Figure out what you need, check what you already have, then see what else you can get to fill the gaps. bit.ly/3HHXGqW #emailmarketing #emailtips

Tomorrow I'll be on the panel for Inbox Meet Mailbox. We'll be talking about how an email/direct mail tag-team can achieve things neither could alone. Catch us tomorrow, June 12th @ 3PM ET bit.ly/inbox-meets-ma… #marketing #emailstrategy #emailgeeks

Marketing is full of buzzwords. Too many of us just know the buzzwords and not what they represent. This is important because these elements will become the mainstay for how we do marketing in the near future. bit.ly/48xUprn #emailmarketing #emailtips #emailgeeks

The ANA Email Excellence Center Awards are back for 2025! Winning Thought Leader of the Year was a particularily proud moment for me a few years back so I'm super keen to see who will win this year! Get your vote in: bit.ly/3FN7gxi #emailawards #emailgeeks

With the ANA EEC awards, we'll be looking to recognise new thought-leaders in our industry. But what makes a good thought leader? Here's my take on the question: bit.ly/3wU4Ymr #emailmarketing #emailawards #emailgeeks

I mentioned yesterday the nominations for the EEC awards upcoming. The winner is going to be announced during a live in person ANA event free to ANA Members! Here's the details: bit.ly/4dYXPaF #emailmarketing #emailevents #marketing

It's a tough, uncertain time with budgets being cut and withheld due to all the insecurity these days. That's why we have a new whitepaper out - "Marketing Through Uncertainty: Do More With Less". Give it a read here: bit.ly/3FS8bML #emailmarketing #emailstrategy

Struggling to figure out how to handle your strategy in a world where tariff roulette seems incredibly popular? Here's a ready-made plan we at RPE Origin put together to help you use strategy instead of rolling the dice. 🎲 🎲 bit.ly/43KIfMh #emailmarketing

List hygiene keeps you off the blocklists. If an email comes back as a hard-bounce, it's a helpful warning to take it off the list. NOW! Not doing so makes you look suspicious and risks incurring the wrath of the higher email powers. bit.ly/4eX96bi #emailmarketing

My friend and RPE Origin founder, John Caldwell, is back with more insights into the image-only email scandal. This time, he draws on his vast experience to remind us the painful lessons we picked up as marketers over the years. Have a read: bit.ly/4kNTB8k #emailtips

Don't forget to get your nominations in for the ANA Email Excellence Center Awards! Nominations close 23rd of June, so make sure that brilliant thought leader or mentor you look up to gets a mention! bit.ly/3FN7gxi #emailmarketing #emailawards #emailcommunity