Saffron Shergill (@saffronshergill) 's Twitter Profile
Saffron Shergill

@saffronshergill

Founder of Saffron Marketing 💻🌶️ Prev Digital PR Manager at Digital Ethos & Digital PR Specialist at Impression 📈 Championing Diversity and Inclusion 💯

ID: 1171783627211976711

calendar_today11-09-2019 13:54:02

1,1K Tweet

1,1K Followers

774 Following

Rebecca Moss (@bexmoss) 's Twitter Profile Photo

There's so much advice about #digitalPR but not all of it is good😬 Whether you've just started out or you've been around for a while, I've brought together 50 things I think you should know about digital PR. (#50 is the most important imo) jbh.co.uk/blog/digital-p…

Saffron Shergill (@saffronshergill) 's Twitter Profile Photo

Google link best practices takeaways: 1) Don't be lazy with your anchor text, use it to provide context for the link, make content accessible, avoiding terms like "click here" 2) Calling all journos: "Linking to other sites isn't something to be scared of" developers.google.com/search/docs/cr…

Saffron Shergill (@saffronshergill) 's Twitter Profile Photo

Interesting stats here on the length of time taken to write a press release... While I can't say I've spent 10 hours on a single release, these figures are quite handy to demonstrate the way the time required for a release really does "depend" on so many different factors ✍️

Interesting stats here on the length of time taken to write a press release...

While I can't say I've spent 10 hours on a single release, these figures are quite handy to demonstrate the way the time required for a release really does "depend" on so many different factors ✍️
Saffron Shergill (@saffronshergill) 's Twitter Profile Photo

It's 5 o'clock somewhere 🥂 I love this tool with World Time Server which shows you where in the world it is 5 o'clock. Perfect for the next time you are doing some lunchtime drinking 🍻

It's 5 o'clock somewhere 🥂

I love this tool with World Time Server which shows you where in the world it is 5 o'clock. Perfect for the next time you are doing some lunchtime drinking 🍻
Saffron Shergill (@saffronshergill) 's Twitter Profile Photo

Today marks my final day as Digital PR Manager at Digital Ethos! Since starting in June 2022, I have worked to grow the department to 70% growth YoY, transforming a traditional department to Digital PR. It’s been incredible and I’m super excited for my next venture!

Today marks my final day as Digital PR Manager at Digital Ethos! 

Since starting in June 2022, I have worked to grow the department to 70% growth YoY, transforming a traditional department to Digital PR.

It’s been incredible and I’m super excited for my next venture!
Saffron Shergill (@saffronshergill) 's Twitter Profile Photo

I’m thrilled to share the launch of my new brand and website Saffron Marketing. After 6 years experience in the industry, I’m so proud to reach this step particularly as a woman of colour in this industry. I hope to use my platform to inspire young women to kick ass in PR 🌶️💻

I’m thrilled to share the launch of my new brand and website Saffron Marketing.

After 6 years experience in the industry, I’m so proud to reach this step particularly as a woman of colour in this industry. I hope to use my platform to inspire young women to kick ass in PR 🌶️💻
Saffron Shergill (@saffronshergill) 's Twitter Profile Photo

“We’ll need to contact…uhm…Leslie to see what she can do to minimise the press” The first piece of press coverage for my brand is live 😍✨ I’m so grateful for all of the support I’ve had since announcing my next move.

“We’ll need to contact…uhm…Leslie to see what she can do to minimise the press”

The first piece of press coverage for my brand is live 😍✨

I’m so grateful for all of the support I’ve had since announcing my next move.
Thea Lauryn Chippendale (@theachippendale) 's Twitter Profile Photo

Introducing... The PR Insider website: theprinsider.com I'm SO excited to share this as it's designed to be the ultimate PR resource. There is still so much more I want to develop the website and The PR Insider into 🤍 But for now, here is what you get on the website...