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Standing room only as Alana Rocha take about collaboration and Institute for Nonprofit News’s Rural News Network at the Independent News Sustainability Summit.

Greetings from #INSS22 in Austin! I just launched a new free tool that will make Google Analytics 4 SO MUCH EASIER. A plug-and-play dashboard that reframes GA4 data for publishers, and puts in it a more familiar format.

h/t to Sam Cholke for pointing out that this rolled out officially two weeks back. First time I saw the prompt in my IG feed was today. For those who've said "it's hard for publishers to earn revenue on IG, times might be changing" about.fb.com/news/2022/11/n…

Thank you The New York Times for this pro bono ad encouraging your readers to support #nonprofitnews via NewsMatch on this #GivingTuesday

I've got my first case study out today with INN about how to put incorporate audience into expansion plans

💡Over the past year, Texas Tribune conducted research to understand its current and prospective audiences. At the #NewsPhilSummit, Virginia Arrigucci of RevLab & Sam Cholke of Institute for Nonprofit News will share how this research can inform strategic decisions👇 lenfestinstitute.org/lenfest-news-p…

Feels like unofficial Institute for Nonprofit News morning at #NewsPhilSummit tomorrow. I'm presenting w/ Texas Tribune on audience surveys and 100 Days in Appalachia Documented Enlace Latino NC Prison Journalism Project on serving low-wealth communities. Good stuff coming

How can you incorporate audience growth into organizational strategy? At this in-person training on Aug. 23, work with Bill Emkow of Bridge Michigan, Ariel Zych of Science Friday and INN's Sam Cholke to learn best practices and get early access to new tools. eventbrite.com/e/cultivating-…

I wrote a thing on how bonkers bananas the last five years has been for the media industry and where it's left us. medium.com/innsights/inte…

From our audience dev team: Here are some ways news outlets found surveys most helpful, explained their audiences in new and valuable ways, and set their marketing and engagement strategies going forward. medium.com/innsights/surv…

Why are news org's surveys results so full of old white folks when that's not representative of their audience? Got a new piece up in Nieman Lab on it today. niemanlab.org/2023/11/when-i…

Just published another batch of Predictions for Journalism in 2024 at Nieman Lab! Your predictors this morning: Laxmi Parthasarathy, Kristen Muller, Jean Friedman-Rudovsky, Gordon Crovitz, Maca, and Sam Cholke. niemanlab.org/collection/pre… niemanlab.org/collection/pre…

My prediction for '24 in Nieman Lab: News spends more on marketing to combat fears that the press' power in our democracy fails without being able to reach those that aren't actively seeking out news niemanlab.org/2023/12/news-c…

“It is very possible to have a very active and yet poorly informed electorate.” buff.ly/3GFGzHG by Sam Cholke

💡 How are news organizations connecting with audiences in 2024? Sam Cholke shares strategies that INN Network news outlets are using to reach audiences that may be harder to find and win over. medium.com/innsights/hitt…

Thrilled to announce that Sue Cross has joined Block Club's Board of Directors! As the former CEO of Institute for Nonprofit News, Sue is a trailblazer of the nonprofit news movement + supported us since our founding. It's a full-circle moment to welcome her to our board. buff.ly/3yxxsYv

Packed house. This is the community working to figure out how to serve the audience for news, facts, data & accurate deep reporting. Thank you ⁦The City University of New York⁩ ⁦Sam Cholke⁩ Love the smart folks that make up ⁦Institute for Nonprofit News⁩

Two bits I found really surprising working on new INN research: *ALL* posts from Facebook Pages were eliminated from the feed in Oct. '23 + 85% of nonprofit news orgs were founded during the era where social media dominated referral traffic ('07-'23). medium.com/innsights/how-…

My Nieman Lab prediction: News has to confront that where people build knowledge, cultivate understanding and discuss the news are increasingly separate spaces — the final "unbundling" of the news product. niemanlab.org/2024/12/news-f…

$80 a lead for a newsletter subscriber, very low outlook for conversions to donor. This project with Shasta Scout comparing methods to reach rural audiences convinced me we need way more experimentation. inn.org/research/case-…