
Sapna Maheshwari
@sapna
whatsupna? @nytimes business reporter covering TikTok and emerging media. pun lover, Tar Heel, from CT. tips to [email protected], DM for Signal, WhatsApp.
ID: 29054836
http://www.nytimes.com/by/sapna-maheshwari 05-04-2009 20:18:17
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congrats to all the finalists but especially Emma Goldberg!

At a Manhattan event, TikTok executives tried to reassure brands and ad clients, saying "we are absolutely confident" in TikTok "and confident in the future" (Sapna Maheshwari / New York Times) nytimes.com/2025/05/06/bus… techmeme.com/250507/p14#a25… x.com/Techmeme/statu…

Absolutely brilliant podcast episode on Belichick, his weird girlfriend, and the UNC mess. Wildly entertaining … and sort of deeply jealousy-inducing. Bravo Pablo Torre 🕳️. podcasts.apple.com/us/podcast/pab…



My father was a Nazi hunter, until he was killed in the Lockerbie bombing, when I was four. Now, a man will stand trial for the crime. What does it mean, after nearly forty years, to seek justice for the crimes of history? My new cover story for NYT Magazine: nytimes.com/2025/05/20/mag…








🚨 Some personal news…thrilled to be (re)joining the Financial Times this summer as Fashion Editor after a wonderful run at The New York Times 🚨

Great piece on Audrey Gelman from Jessica Testa nytimes.com/2025/06/12/sty…


Cannes scene report! 🇫🇷 nytimes.com/2025/06/19/bus… with Cannes Lions veteran Sapna Maheshwari
