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📢 New a16z thesis: Generative Engine Optimization (GEO) is rewriting the rules of search — unlocking an $80B+ opportunity For years, brands played Google’s game: stuffing keywords, buying backlinks, and chasing brittle rankings. Now, with LLMs as the new search interface,

.ZC25 and I have been chatting with CMOs and marketing leaders for the last 18 months about AI tools. The number 1 area of interest? GEO It’s an obvious shift with AI with measurement being the first step. Influence is the harder nut to crack, esp. given the change with

This is the new revolution of SEO — GEO.

We sometimes overthink moats - selling into true enterprise often is a big one

AI for enterprise has a lot of potential for cutting back office costs, but we underestimate the growth / revenue creation opportunity, which frankly is more exciting! BOND report / Morgan Stanley

SEO vs. GEO: The rules of search are changing. Visibility now starts at the language layer. Search visibility used to mean ranking high on a results page. In the era of LLMs, it means being remembered — and cited — by the model. So, how do you make sure the model remembers you?

$140 billion. That’s what companies spend every year on market research trying to understand their customers. Most of it goes to outdated methods: slow surveys, lagging panels, and static reports. AI is flipping the model. Instead of expensive human surveys, research startups

There’s never a good reason to use “thx.” Ever.