Sensor Tower (formerly data.ai) (@sensortower) 's Twitter Profile
Sensor Tower (formerly data.ai)

@sensortower

data.ai is now part of Sensor Tower!

ID: 99905991

linkhttps://www.sensortower.com calendar_today28-12-2009 09:18:21

12,12K Tweet

207,207K Followers

1,1K Following

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AI is spreading faster than any tech before. According to BOND, ChatGPT hit 90% usage outside North America in just 3 years โ€” the internet took 23. The future is here, and even Sam Altman doesnโ€™t know whatโ€™s next. Full report: bit.ly/3HF3pCM

AI is spreading faster than any tech before. According to BOND, ChatGPT hit 90% usage outside North America in just 3 years โ€” the internet took 23. The future is here, and even Sam Altman doesnโ€™t know whatโ€™s next. 

Full report: bit.ly/3HF3pCM
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The Apple + Epic Games decision forced the tech giant to allow third-party payment sources outside the App Store, but total consumer spend in May has actually up 5%, & 13% YoY. They should be losing revenue - our data tells a different story. READ MORE: bit.ly/3ZUJiH0

The Apple + Epic Games decision forced the tech giant to allow third-party payment sources outside the App Store, but total consumer spend in May has actually up 5%, & 13% YoY.

They should be losing revenue -  our data tells a different story.

READ MORE: bit.ly/3ZUJiH0
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W/ increased attention on their platforms, Elon Musk's X & Donald J. Trump's #TruthSocial saw US app downloads climb 25% and 125% DoD, respectively. Active users also spiked โ€“ between 2PM and 6PM EDT on 6/5, US mobile app active users for X rose 50%, while Truth Social surged 400%

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๐Ÿ”๐ŸŸ ๐Ÿฏ๐Ÿฌ% ๐—ผ๐—ณ ๐—ณ๐—ฎ๐˜€๐˜ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐—ฎ๐—ฑ ๐˜€๐—ฝ๐—ฒ๐—ป๐—ฑ ๐—ด๐—ผ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ฟ๐—ด๐—ฒ๐—ฟ๐˜€ & ๐—ณ๐—ฟ๐—ถ๐—ฒ๐˜€. ๐Ÿ”— ๐——๐—ถ๐—ด ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—น๐—น ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ฑ๐—ผ๐˜„๐—ป: bit.ly/3FMDYyF

๐Ÿ”๐ŸŸ ๐Ÿฏ๐Ÿฌ% ๐—ผ๐—ณ ๐—ณ๐—ฎ๐˜€๐˜ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐—ฎ๐—ฑ ๐˜€๐—ฝ๐—ฒ๐—ป๐—ฑ ๐—ด๐—ผ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ฟ๐—ด๐—ฒ๐—ฟ๐˜€ & ๐—ณ๐—ฟ๐—ถ๐—ฒ๐˜€.

๐Ÿ”— ๐——๐—ถ๐—ด ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—น๐—น ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ฑ๐—ผ๐˜„๐—ป: bit.ly/3FMDYyF
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Time & again, games recruit celebrities for digital advertising - & the strategy works. Between April 1st - May 25th ๐—ฅ๐—ผ๐˜†๐—ฎ๐—น ๐—ž๐—ถ๐—ป๐—ด๐—ฑ๐—ผ๐—บ: ๐Ÿ“ฒ App rankings +88 spots ๐Ÿ“ฒ DAUs +213% ๐Ÿ“ฒ Downloads +581% ๐Ÿ’ฐ IAP revenue +30% Read our blog: ๐Ÿ”—๐Ÿ‘‰ bit.ly/3FXQ4Fb

Time & again, games recruit celebrities for digital advertising - & the strategy works. Between April 1st - May 25th ๐—ฅ๐—ผ๐˜†๐—ฎ๐—น ๐—ž๐—ถ๐—ป๐—ด๐—ฑ๐—ผ๐—บ:

๐Ÿ“ฒ App rankings +88 spots
๐Ÿ“ฒ DAUs +213%
๐Ÿ“ฒ Downloads +581%
๐Ÿ’ฐ IAP revenue +30%

Read our blog: ๐Ÿ”—๐Ÿ‘‰ bit.ly/3FXQ4Fb
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Are search engines dying? OpenAI's #ChatGPT amassed 500M MAUs in less than two years โ€“ faster than any other app in the past decade. What else is the data telling us? Check out our VP of Insights on @Business' #TheClose. pathmatics.hubs.vidyard.com/watch/YPQ6rKAjโ€ฆ

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๐Ÿšจ State of Mobile Report -> TikTok EDITION Our signature mobile report just got an upgrade as we partnered with @TikTok! Over 75 pages of insights and interactive charts for categories like Health and Fitness, Dating, Productivity, & the AI boom. ๐Ÿ”— ๐Ÿ‘‰ bit.ly/4jPV38U

๐Ÿšจ State of Mobile Report -> TikTok EDITION

Our signature mobile report just got an upgrade as we partnered with @TikTok! Over 75 pages of insights and interactive charts for categories like Health and Fitness, Dating, Productivity, & the AI boom.

๐Ÿ”— ๐Ÿ‘‰ bit.ly/4jPV38U
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Forget protein shakes โ€” GLP-1 drugs like Ozempic are the new health fad taking the world by storm. All the insights are in our new report: bit.ly/3HMNa72

Forget protein shakes โ€” GLP-1 drugs like Ozempic are the new health fad taking the world by storm.  

All the insights are in our new report: bit.ly/3HMNa72
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๐Ÿ”” Big News! Sensor Tower is thrilled to announce our acquisition of Playliner, a trusted source of data for Live Ops within top mobile games. Read more on our site: bit.ly/45LJ5tN

๐Ÿ”” Big News! Sensor Tower is thrilled to announce our acquisition of Playliner, a trusted source of data for Live Ops within top mobile games. 

Read more on our site: bit.ly/45LJ5tN
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Out with the old. In with the new. #SpringCleaning brands heated up in April as Lysol US dominated the category w/ 4x the amount of #RetailMedia impressions than its nearest competitor. Want more retail media insights on the Spring refresh? Blog post ๐Ÿ”—๐Ÿ‘‰ bit.ly/3T0zEim

Out with the old. In with the new. #SpringCleaning brands heated up in April as <a href="/Lysol/">Lysol US</a> dominated the category w/ 4x the amount of #RetailMedia impressions than its nearest competitor. 

Want more retail media insights on the Spring refresh? Blog post ๐Ÿ”—๐Ÿ‘‰ bit.ly/3T0zEim
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AI is revolutionizing the marketing lifecycle. Let's talk about it. Join Sensor Tower, AppsFlyer, & Reddit, Inc. for ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ถ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด, a rapid-fire discussion on how AI is transforming marketing. Register here ๐Ÿ‘‰ bit.ly/4kU6Fcc

AI is revolutionizing the marketing lifecycle. Let's talk about it.

Join Sensor Tower, <a href="/AppsFlyer/">AppsFlyer</a>, &amp; <a href="/Reddit/">Reddit, Inc.</a> for ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ถ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด, a rapid-fire discussion on how AI is transforming marketing.

Register here ๐Ÿ‘‰ bit.ly/4kU6Fcc
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๐Ÿ“Š ๐—”๐—œโ€™๐˜€ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฑ๐—ฎ๐˜† ๐—˜๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป unpacks: โ€“ What users are really asking AI โ€“ Where ChatGPT is sending traffic โ€“ The AI app subgenres rising and fading โ€“ What it means for your SEO & strategy ๐Ÿ”— ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ต๐—ฒ๐—ฟ๐—ฒ: bit.ly/3I6H6WP

๐Ÿ“Š ๐—”๐—œโ€™๐˜€ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฑ๐—ฎ๐˜† ๐—˜๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป unpacks:
โ€“ What users are really asking AI
โ€“ Where ChatGPT is sending traffic
โ€“ The AI app subgenres rising and fading
โ€“ What it means for your SEO &amp; strategy

๐Ÿ”— ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ต๐—ฒ๐—ฟ๐—ฒ: bit.ly/3I6H6WP
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When you have your own #RetailMediaNetwork, you use it to your advantage. And thatโ€™s exactly what @Amazon did in Q1, promoting its products and services, often outpacing other major advertisers. Want to read more about Amazonโ€™s strategy? Blog ๐Ÿ”— โžก๏ธ bit.ly/3G2Y2x1

When you have your own #RetailMediaNetwork, you use it to your advantage. And thatโ€™s exactly what @Amazon did in Q1, promoting its products and services, often outpacing other major advertisers. 

Want to read more about Amazonโ€™s strategy?

Blog ๐Ÿ”— โžก๏ธ bit.ly/3G2Y2x1
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๐Ÿ“บ YouTube's CEO announced that shorts has passed 200 billion daily views. Sensor Tower shows 26% of all YouTube viewing hours in the US are on shorts, which equates to 18 billion hours over the past year.

๐Ÿ“บ <a href="/YouTube/">YouTube</a>'s CEO announced that shorts has passed 200 billion daily views. 

Sensor Tower shows 26% of all YouTube viewing hours in the US are on shorts, which equates to 18 billion hours over the past year.
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Through '25 YTD ChatGPT's mobile app MAUs are up 300% vs. โ€™24, outpacing search engine growth of 6%. The robots havenโ€™t taken over just yet, but we can hear the music. REPORT๐Ÿ”— bit.ly/4lpqB6R

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๐Ÿ“ Customer Case Study: U.S. Chamber Institute for Legal Reform Category: Law and Government The US Chamber of Commerce Institute for Legal Reform needed a granular view into advertising spend, creatives, and keyword trends for law firms. We helped. Read the Customer Story ๐Ÿ‘‰ bit.ly/3TGzZae

๐Ÿ“ Customer Case Study: <a href="/LegalReform/">U.S. Chamber Institute for Legal Reform</a>
Category: Law and Government

The US Chamber of Commerce Institute for Legal Reform needed a granular view into advertising spend, creatives, and keyword trends for law firms. We helped.

Read the Customer Story ๐Ÿ‘‰ bit.ly/3TGzZae
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The top three sites users visit after engaging with ChatGPT through 2025 YTD are YouTube, Wikipedia, and the National Institute of Health, with @Amazon coming in at fourth โ€” displaying how chatbots can help drive purchase intent. ๐Ÿค–๐Ÿ›๏ธ #ArtificialIntelligence #LLMs

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With the delayed US #tariffs expected to take affect July 9th, Sensor Tower data shows significant increases in tariff-related ad spend for multiple categories in the first half of 2025. The largest increase came from the #auto category, up 309x in the second quarter vs. Q1.

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๐ŸŸข Green Light! Netflix 's Squid Game Season 3 is breaking records, becoming the 3rd most-watched show in the US (H1 2025) within 3 days of its launch, making up 17% of total watch time on Netflixโ€™s mobile app!