Coming up at #IWantMyCTV we have Plex’s Zach Chapman and Audrey Layman, GumGum’s Steve Nash, and @Magnite’s Chris Signore to review the CTV Ad Portfolio and Guidance with real-world examples and results!

Get into the CTV Ad Portfolio with Plex’s Zach Chapman & Audrey Layman, GumGum’s Steve Nash, & @Magnite’s Chris Signore! This gives advertisers an opportunity to create brand experiences but it’s important everyone speaks the same language to transact at scale #IWantMyCTV

Join Telly’s Mike Shehan at #IWantMyCTV where he’ll discuss how new CTV ad formats and dual-screen experiences are evolving to align with #IABTechLab standards and modern buying workflow!

New ad formats have resulted in unique opportunities for performance & accountability as well as new creative requirements. Telly’s Mike Shehan dives into Telly’s smart screen advertising and how most of their ads already fit into #IABTechLab standards! p.s. Telly's free!

The edge is the new origin! Fastly Simon Wistow explains the physical constraint on bandwidth as we’re no longer seeing the whole family sitting around the tv. As new workloads move to the edge it enables geolocation filtering, device detention, and more! #IWantMyCTV

Tune into HUMAN’s Chris Troein at #IWantMyCTV where he’ll talk about all things measuring CTV! While OM SDK is thought of as a viewability only solution, a viewable impression is an impression!

First and foremost, demand OM SDK on all your RFPs! HUMAN’s Chris Troein emphasizes that LLMs make fraud easier which means we need as much help as we can including the signals from OM SDK as measurement continues to be the top challenges in CTV

Combat CTV Device Spoofing with OM SDK Device Attestation at #IWantMyCTV with Amazon Ads’s Vinod Panicker!

Why should publishers care more about device spoofing and fraud? Well it reduces the amount of ad spend they receive! But Amazon Ads’s Vinod Panicker explains how device attestation in OM SDK using the Privacy Pass standard protocol can fight fraud #IWantMyCTV

Discover the largest botnet of infected CTV devices ever uncovered with HUMAN’s Lindsay Kaye and Google’s Per Bjorke at #IWantMyCTV

Identity is not a cookie problem - it works across all digital media channels and in CTV its fragmented and device IDs are inconsistent. But ID5’s Mathieu Roche explains how an adaptive identity approach can improve campaign performance to unlock new CTV growth #IWantMyCTV

Learn how household-level identity is powering proximity and neighborhood-based targeting, optimization, and measurement across the CTV landscape from Blockgraph’s Jason Manningham at #IWantMyCTV!

What is addressable tv without an address? Blockgraph’s Jason Manningham discusses how LLMs have a blind spot - the real world! 80% of purchases are within 15 minutes of home. Household addresses are being under looked & there is an opportunity to turn proximity into performance

DBR Tech Law’s Nicole Sakin McNeill is at #IWantMyCTV to dive into the great CTV juggling act! With fragmented streaming platforms, household dynamics, and privacy considerations, suddenly you're juggling multiple spinning plates while balancing on a tightrope!

Don’t get a scary letter in the mail - make sure your privacy policies are accurately reflecting what you’re doing and that if someone wants to opt out they can. DBR Tech Law’s Nicole Sakin McNeill also wants to remind you not to be afraid of lawyers that talk to you!

Join #IABTechLab's Advanced TV Commit Group! Jarred Wilichinsky explains that Paramount are members to help advocate for the needs of sellers in the CTV ecosystem. From developing standards such as ACIF to concurrent APIs, get involved today: okt.to/Tjon9b

The age old question remains - if you’re watching a live sports event and you pause, is it still live? Equativ’s Curt Larson explains the complexity of this topic and the hesitancy on providing transparency and the lack of clarity on which features are important to consumers.

Programmatic-ing in CTV environments takes a village, and multiple APIs. Philo’s Kyle Turner breaks down how to use the suite as a standalone and in conjunction with each other to make all boats rise.

Programmatic-ing in CTV is a team effort and Philo’s Kyle Turner suggests to think of the Deals API as the Lion who needs courage, the Scarecrow needs Concurrent Streams API for the number of streams, the Tin Man needs the Forecasting API to bid with confidence!

Newark EWR Terminal A is 👌