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Break ground in one or two years? 5 years ago today, Placer County leaders approved Alterra's reckless development for the ski resort then known as Squaw Valley. Thanks to our shared commitment there is no waterpark! Watch kcranews' 2016 segment & join us: sierrawatch.org/stay-informed/

Seasons greetings and a Happy Thanksgiving from the valley we all love! We're especially grateful for all of you that help keep Tahoe Truckee True!

It's Purple Friday! From today until Tuesday, get 10% off all Tahoe Truckee True, Save Martis Valley, and Sierra Watch shirts, gaiters, stickers, beanies, and more when you use the code PURPLE21 during checkout at our online store. Shop now: sierra-watch.myshopify.com/collections/fr…

Our Purple Friday / Cyber Monday sale on all Tahoe Truckee True, Save Martis Valley, & Sierra Watch gear is still going strong! Use discount code PURPLE21 for 10% off at checkout, including for our brand new Tahoe Truckee True Neck Gaiters: sierra-watch.myshopify.com/products/tahoe…

From OpenSnow's Tahoe Forecaster: "Long-range weather pattern is continuing to trend in a much more positive direction from the [current] dry and mild pattern.... The pattern looks like it will start to become more active and cooler starting next week." opensnow.com/dailysnow/taho…

Winter is here, and so is another season protecting the entire North Lake Tahoe-Truckee Region! Join us: sierrawatch.org/tahoe-truckee-…

Sierra Watch and conservation allies will stand up in court next week when the CA Court of Appeal hears oral arguments over the proposed Martis Valley West development, located on the rim of North Lake Tahoe. Get the details on how to watch or listen: sierrawatch.org/martis-valley-…

This is how we do it. This is how our commitment to defend one place snowballs into protecting an entire region! Reporter Alex Hoeft of Truckee’s Moonshine Ink offers a comprehensive look at the Sierra Watch Precedent and what it means for #LakeTahoe: moonshineink.com/tahoe-news/pre…

Great news, we won! Again! This time on the Martis Valley West development proposal! Read the entire press release: sierrawatch.org/release-sierra…

Read the press release: sierrawatch.org/release-sierra…

“'With today’s decision, we think we’re one step closer to getting that land protected so it’ll never be developed,' said Tom Mooers, executive director of Sierra Watch." Read the San Francisco Chronicle article to learn more: sfchronicle.com/travel/article…

“The best outcome is for that entire property to be purchased and protected forever. We’ve been working on that for a long time and we’re going to keep working on it," Sierra Watch Executive Director, Tom Mooers Article by SFGATE : sfgate.com/renotahoe/arti…

Throwback to five years ago when the Sierra Club joined us standing up for the area then known as Squaw Valley (Palisades Tahoe) and the entire North Lake Tahoe-Truckee Region: unofficialalpine.com/?p=10468

Art Chapman, Homewood Mountain: “The fact is today with all the Ikon Pass, if you go to Highway 89 on a Saturday afternoon you will see traffic backed up all the way from Squaw and Alpine into Truckee. You can’t even get to Homewood." moonshineink.com/tahoe-news/hom…

From TheUnion / Sierra Sun: theunion.com/news/snowpack-…

From SnowBrains: The most powerful California storm since December will roll through late this week and weekend, dropping 20-50″ along the Sierra Crest in Northern California by Sunday. Bring it! 💪🏻 snowbrains.com/snowbrains-for…

Please join us in wishing Sierra Watch's intrepid leader, Tom Mooers, a very Happy Birthday! For twenty years Tom has helmed the Sierra Watch ship as our Executive Director. Here's to another twenty years of protecting the Sierra Nevada!

Find us at Tahoe Truckee Earth Day this Saturday in the Palisades Tahoe Village! sierrawatch.org/join-us-for-ta…

Join us in thanking Chase for seven years of keeping Tahoe Truckee True — a man to match our mountains: sierrawatch.org/thanks-for-kee…

Wishing the maker of The Movie to Keep Tahoe True a speedy recovery after his season ending fall this week! Get well, Scott! From SnowBrains via Scott Gaffney's Instagram: snowbrains.com/video-scott-ga…