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Most social advertising campaigns would drive traffic to a category or product detail page. But this approach leads to a disconnect between the vibrancy of social and the cold practicality of shopping found in eCommerce today. eu1.hubs.ly/H0607SM0

How can eCommerce businesses measure the success of their social media campaigns? Here are some ways we found: eu1.hubs.ly/H0607RZ0 #ecommercemarketing #socialmediamarketing #advertisingtips

Given that shoppers can have many different intents when clicking through from a social media ad, converting them becomes even more challenging for brands. This is where AI Social Campaign Stores come in & here's how ModCloth uses them: eu1.hubs.ly/H067nzr0

We conducted a merchant survey of 110 retail brands, retailers & digital agencies in North America to understand how they use & measure social media advertising and the impact of Dark Social. Here's what we found: eu1.hubs.ly/H068h690

Social advertising is becoming tougher by the day. While the number of channels available for advertising have increased, measuring the success of campaigns is easier said than done. Here are some of the takeaways from our recent research: eu1.hubs.ly/H067X1T0

Regardless of their social media following or size, brands of all scale have been grappling with rising CAC. So we had to dig deep into finding ways and means to reduce it. eu1.hubs.ly/H067X270 #shopifyplus #shopifypartners

Measuring the success of social media ads isn’t easy. So we asked 110 retail brands, retailers and digital agencies in North America what KPIs they use to measure social media ad success. Here’s what we found: eu1.hubs.ly/H06fTbb0

BFCM is right around the corner. And with shopping moving to the edges (read, social media), it's time for brands to ditch their usual landing pages for Campaign Stores that offer a complete commerce experience. eu1.hubs.ly/H06gBGt0

Our survey on social media advertising found that businesses across industries invest a majority of their growth budget on running ads on social channels. But how many of them are able to successfully measure the impact of social ads? eu1.hubs.ly/H067WWP0

With social media users spanning across a wide demographic, brands can be seen using the platforms to fulfill different business goals and objectives. Our survey deep dives into the common goals of social media advertising, and here’s what we found! eu1.hubs.ly/H06bGwB0

Finding the right target audience for your social media ad campaigns isn't as easy as it used to be. With platforms limiting the information accessible to brands, here's what we recommend following to nail your targeting: eu1.hubs.ly/H067X2q0

Still using the traditional product detail pages to convert social shoppers? Here's how ModCloth changed their social media ad strategy to drive 52% of its sales from the channels. eu1.hubs.ly/H06b6GT0

2023 was a perfect storm that created a customer acquisition cost crisis. Increased privacy restrictions made precise targeting harder, reducing ad effectiveness, and it’s not going to be any easier in 2024. Let's explore what can be done: eu1.hubs.ly/H06y3240

Your audience is on social media. But do you really know how many touch points it takes for your social media ad campaigns to convert? Here's what we found: eu1.hubs.ly/H06FkNS0 #ecommerce #socialmediaadvertising #socialmediaads

Privacy updates, algorithm changes and ever-evolving consumer behavior - the social conversion funnel is now broken and the reasons are plenty. But here's what brands can do about it. eu1.hubs.ly/H06Fk-N0 #socialmediamarketing #socialcommerce

The holiday season is here and we're pretty sure you're setting up all your campaigns to make the most of the festive season. But do you know what the Gen Z really thinks about holiday shopping? eu1.hubs.ly/H06Fk-P0 #socialcommerce #holidaymarketing #ecommercemarketing

On average, eCommerce brands are losing $29 for every new customer acquired - and the number is much higher during the holidays. But here's how you can regain control of your advertising spend and revenue. eu1.hubs.ly/H06Fn1t0 #socialcommerce #socialmediaads

Wishing everyone a very Merry Christmas from the SimplicityDX team! May you have the best of time with your friends and family. #christmas #shopifyexperts #shopifypartners

Planning your TBR list for the run-up holidays to the New Year? Here's one we created for all the businesses running online to make the most of social commerce growth in 2024. Get a free copy now: eu1.hubs.ly/H06FmVT0 #socialcommerce #ecommercemarketing #shopifypartners

Running social media ads but the traffic isn't converting? Here are the pages we recommend landing your traffic on for maximum conversions: eu1.hubs.ly/H06Kprh0 #socialmediaads #socialmediamarketing #ecommercemarketing