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We're incredibly excited to announce that Sonic the Hedgehog is coming to Magic: The Gathering in the new MTG Secret Lair x Sonic Superdrop! Three unique drops beginning July 14th. Stay tuned!

Legends unite. 💙⚡️ Introducing the DC x Sonic the Hedgehog collaboration with a first look at all-new 5-inch figures as well as the epic Power vs Speed Pack. Available now for presale at Target.

One more week to get your pre-orders in for the Sonic Racing: CrossWorlds Collector's Edition! Don't miss out on your chance to own the Sonic rearview mirror dangler inspired by his first ever appearance in Rad Mobile! Pre-order today: bit.ly/CrossWorldsCE

Sonic is joining McLaren at Trafalgar Square for London Live July 2nd and 3rd! Don't blink or you might miss him speed by!

Today’s the day! The one-stop shop for all your SEGA merch has arrived. The new SEGA Shop is open for business: bit.ly/4eoStpa Shipping to US, Canada, EMEA and LATAM.

A new era is speeding your way.

A new animation celebrating Sonic Racing: CrossWorlds is coming this September! Check out this quick preview that was featured at Anime Expo!

Celebrate the action-packed world of our new manga, Sonic the Hedgehog: Blue Racer, with exclusive Sonic and Eggman gear — available only on Amazon. Shop the collection now: bit.ly/4l38pA2

We've heard a rumor that MTG Secret Lair x Sonic drops may include a special bonus. Now's your chance to discover the Master Emerald Shrine (or maybe even a Chaos Emerald!). Available July 14!

It's here! A special thanks to the #Webbys and YOU for this special tribute to all the hard work and dedication from the people who participated in the making of SONIC X SHADOW GENERATIONS: Dark Beginnings!

Cruise along the iconic coastlines of Ocean View filled with white sand beaches, crystal blue waters, and maybe an orca or two in Sonic Racing: CrossWorlds! Pre-order Sonic Racing: CrossWorlds today: RaceCrossWorlds.com

Tails invites Sonic onto the show to unlock the mysteries of life! Or…a few tips and tricks to make life easier, at least. But are they really sharing words of wisdom, or are they just goofing around!?