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Teaming up with Lega Serie A again for the Coppa Italia Frecciarossa final, we use advanced cinematography techniques and equipment such as the VENICE 2, BURANO, and the FR7 camera to enhance on-screen detail and capture key moments. Read more: sony.eu/presscentre/so…

Thanks for coming to MPTS. We had our FR7 with Firmware 2.0 that allows us to use Free D protocol for augmented reality. We partenered with Moov to generate and overlay AR graphics. #sonyfr7 #fr7 #augmentedreality #AR #AI

We partnered with Big Pic Media at MPTS to display our Crystal LED, VERONA for virtual production.

We showcased our UWP-D series wireless audio at MPTS! With its dual-channel system, you can pair any of our transmitters. Simply touch the two units together to pair them via NFC technology with no cables or extra batteries needed between camera and receiver.

Quick fact: XVS-G1 offers up to 2 MEs and 10 keyers in UHD. It has 6 built-in input HDR and 3 output HDR converters. This compact switcher handles the most challenging HDR workflows. Try our online Configurator: bit.ly/3wtgOcc Watch tutorials: bit.ly/3QR5aPf

Experience Marius Røren's thrilling ride in "The Need for Speed". 🚵🚴 Watch now: sony.co.uk/alphauniverse/… Shot over three days using Sony FX6 and Alpha 7S III, the film blends aerial and terrestrial elements. Directed by Susanna Kosa, with FPV footage by Chrisander Bergan.

Hitomi Hamaba from Sony recently explored Creators' Cloud, focusing on Ci Media for real-time access and simplified editing and publishing. Watch the full webinar here: youtu.be/cuCP4WkBEJY?si… Learn more about Creators' Cloud: bit.ly/3V36Kjq

Check out Alexandru's latest set of Hollywood LUTs! Inspired by your favourite blockbusters and tailored specifically for your Sony Slog 3 footage. 🎬 Download here: sony.co.uk/alphauniverse/…

🌟 Sneak peek of the Sony Party in Cannes! 🌟 We had BURANO rigged to a glam bot and loved seeing everyone enthusiastically interacting with it. Here are some of our best dressed guests from an unforgettable night!

We're Sony, of course we're everywhere #sonyprofilmmaking #sonybravia #sonycinealta #sonyvenice #virtualproduction #sonycamera

Price drop on the BVM-HX310 Master Monitor! Ideal for HDR content with rich blacks and bright highlights. Offers a wider colour gamut and high-res HDR images with exceptional clarity. Contact your dealer to learn more. Discover more about the BVM-HX310: bit.ly/4aBtV8R

Our powerful, space-saving switcher XVS-G1 is chosen by Standby Television, a London-based specialist, for portable video switching solutions for live events. It delivers high-quality HD or 4K UHD images with easy operation. Learn more: bit.ly/3WU5kcv

Did you know the ICP-X7000 Control Panel works with all our XVS switchers for better operability? Try our online Configurator tool to customise: bit.ly/3R5JEGn Watch tutorials of our XVS-G1 Switcher: bit.ly/3R5cgQl

Discover the C3 Portal app, turning smartphones into powerful broadcasting tools. It offers broadcasters the flexibility and accessibility to efficiently cover news, quickly and affordably. Download the brochure to learn more: bit.ly/3UEmjwH

This week is the grand finale of the Sony Future Filmmaker Awards! Talented winners were announced across six categories. Huge congratulations to Katie Blair, Olawunmi Hassan & Adaobi Samson, Solmund MacPherson, Kyle Novak, Raheem Razak, and Cristian Daniel! 🏆🌟

Leading media provider ITN uses our ILME-FR7 full-frame PTZ camera for automated operation at its London news studio for its cinematic images and consistent quality for daily news programming delivered to major UK broadcasters. Read more: bit.ly/3UVb176

We collaborated with Spline at our Sony party in Cannes to create a glam bot experience using our VENICE2 to capture everyone at their most glamorous. The result? A purely cinematic look, thanks to Spline's innovative technology with the power of the VENICE2. 🎥😎

DFFB cinematography student Leo Wolters shared BTS footage of the road movie "Delta." 🚙🏕 Using a Sony FX6 camera and Sony G-Master lenses, he captures a man's journey through Romania to find his missing brother. Directed by Celina Schmidt.

Esper is a photogrammetry specialist who design capture rigs to make 3D and 4D images for game studios, VFX and more using our A6000, Alpha 7R IV, and FR7 cameras. 📸 Learn more about our partnership: bit.ly/3X37vdL

The BVM-HX310 Professional Master Monitor is now more affordable! Contact your local dealer for details. 📲 Experience deep blacks and accurate highlights, making it perfect for HDR content. 📺✨ Learn more about the BVM-HX310: bit.ly/4aGNf4V