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#socialmedia #advertisement which utilize #humor in #realtime in response to a situation or event tend to become #viral Keller Center LUBS Marketing Department @LeedsUniBSchool University of Leeds INSEAD Imperial Business School Andreas Eisingerich Yu-Ting Lin

Papers by LUBS Marketing Department colleagues tinyurl.com/axj4tpuh tinyurl.com/yex8ye4p tinyurl.com/4yx6xysy have been ranked as most cited or most read in the Journal of Marketing Details on the link tinyurl.com/9298sxdv University of Leeds @LeedsUniBSchool

Just back from the AMA Global Marketing SIG Conference 2021, organized by LUBS Marketing Division in Taormina, Sicily ! Thanks to everyone attending the conference! It's been a blast! See you all again next year....who knows where?! 😏 🤫 😉 AMA AMA Global SIG

Thanks Gareth Turner, Head of Marketing Weetabix for interacting with LUBS Marketing Department students from @LeedsUniBSchool University of Leeds. Gareth talked about virality of a Weetabix tweet #socialmedia #marketing #viral

Excellent interaction with Laura Pitharas at LUBS Marketing Department, @LeedsUniBSchool, University of Leeds . Laura Pitharas focuses on sustainable wool suits for women which are manufactured in England. #sustainability #fashion #marketing #madeinengland laurapitharas.com

Excellent presentation by LUBS Marketing Department alumni Kim Moraes at @LeedsUniBSchool University of Leeds. Kim Moraes spoke about evian branding, segmentation and differentiation #Marketing #Branding Danone

17 January 2022 Deadline for paper submission at AMA Global Marketing SIG Conference at Crete, Greece LUBS Marketing Department AMA Kelly Hewett

Thanks to Marketing Department Advisory Board members for their thoughtful and insightful suggestions LUBS Marketing Department @LeedsUniBSchool University of Leeds

Wishing everyone a Happy Lunar New Year. May the year of the Tiger help us accomplish all our wishes. #yearofthetiger2022 #lunarnewyear2022 LUBS Marketing Department @LeedsUniBSchool University of Leeds

Humbled to receive the 2022 Excellence in Global Marketing Research Award from AMA for my Journal of Marketing article co-authored with Jaideep Prabhu and Rajesh Chandy. LUBS Marketing Department @LeedsUniBSchool University of Leeds Cambridge Judge London Business School Cambridge University

REF 2021 positions University of Leeds as one of the UK’s top universities for research and impact power. 90% research has an overall quality rating of “world leading” or “internationally excellent” #REF2021 #REFresults #REF

53% of research outputs from @LeedsUniBSchool was considered to be world-class in terms of originality, significance and rigour in the Research Excellence Framework 2021 #REF #REF2021 #REFresults #research University of Leeds

Our research paper in Research Policy is highlighted in the following forum ... Thanks Jaideep Prabhu Jarrod Vassallo Hasanuzzaman Zaman @LeedsUniBSchool University of Leeds a2i Anir Chowdhury @Ishtiaque_IH

Excited to see our Research Policy paper on public sector innovation LUBS Marketing Department @LeedsUniBSchool University of Leeds Hasanuzzaman Zaman Jaideep Prabhu Jarrod Vassallo Paper is on this link: reader.elsevier.com/reader/sd/pii/…

Thanks Anir Chowdhury and a2i for your support in the data collection process ... hopefully the findings of this will increase innovation output of Bangladesh based bureaucrats LUBS Marketing Department @LeedsUniBSchool University of Leeds Link to the paper is here: reader.elsevier.com/reader/sd/pii/…

In our new article, with Jaideep Prabhu & Jarrod Vassallo , we introduce the concept of "Biocultural Innovation". Link to the full paper is here: onlinelibrary.wiley.com/doi/10.1111/jp… #biocultural #innovation #biodiversity #sustainability #biosphere #ethnosphere #intergenerational #SDGs

Thanks @WithResearchers for recommending our paper on the impact of #risktaking and #empathy on #innovation

Congratulations Jaideep Prabhu on becoming a Fellow of the British Academy

Huts in Pakistan are an example of biocultural innovation, which use traditional knowledge and easily available indigenous material. Learn more about biocultural innovation from tinyurl.com/45wh3wbn Jarrod Vassallo Jaideep Prabhu

East Kolkata Wetlands is a fascinating example of biocultural innovation. Covering 125 square kilometres, it’s a fishery, a farmland, a rice paddy, a community hub, a heritage site and home to over 3,000 tribal families. Thanks to my co-authors Jarrod Vassallo Jaideep Prabhu