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It's clear that people need to start thinking about building brand awareness in an environment in which attribution is getting harder. Great article from SparkToro 's Amanda Natividad sparktoro.com/blog/the-smart…

🎶 We are living in a Zero-Click world and... 🎵 sparktoro.com/blog/when-attr…

How has our audience research tool helped you become a better marketer? We want to hear from you! We're giving away 5 tickets to our #SparkTogether conference in Seattle this fall. To enter, tell us your SparkToro story. sparktoro.com/blog/how-audie…

We're giving away 5 free tickets to #SparkTogether. Just send an email with your story 👇👇👇 to marketing at sparktoro dot com.

"Keywords may be an old, blunt lever – but old + blunt still works. At the heart of more than a few failed PPC campaigns is a failure to evolve their keyword list in response to audience behavioral changes." Read this post by Sam Tomlinson: sparktoro.com/blog/how-paid-…

All new: the 5th edition of our annual food & drink gift guide! 40+ picks for every kind of foodie in your life. sparktoro.com/blog/the-best-…

We know people use Google to search. But what types of searches and for what purposes? We analyzed 300+ million queries to find out. New research on the blog: buff.ly/3BcX26S

What are the biggest challenges for digital agencies today? How's sales pipeline, the remote work environment, and what's the expected impact of AI? We and our friend Paddy Moogan took a closer look, surveying 600+ agencies owners. Read on. buff.ly/3Zmm8bC

"Is my audience switching to AI tools?" "Are they using Google less?" "What about other discovery tools like Reddit, Pinterest, or Amazon?" Good news. Now we can answer this question for you. Learn more on the blog. buff.ly/41w19po

This might be the last week you have to order gifts online to arrive in time for the holidays. ICYMI: Check out our food & drink gift guide. All new picks, only items we love, and all (er, mostly) small businesses that are worth supporting. buff.ly/3ODcaxm

There are 3 social media mistakes that we see often. Here's the first one: 1) Begging for reshares. You're missing the bigger picture. Success is more than reshares — likes and comments matter a lot, arguably even more. Read on for the other 2... buff.ly/3DhED9O

Start with a keyword research tool and you’ll find high difficulty terms that don’t convert. Start with audience research and you’ll find low difficulty terms that do.

In the last 100 days: - 5 major new data features - with only 1 engineer, Casey Henry - Give that man a round of applause 👏

Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly.

Ticket sales are open for our SparkTogether Summit! → October 15-16 → 1 day of the most inspiring business stories you'll ever experience → Optional SparkToro training; happy hour; mastermind; afterparty Only 19 tickets left at the lowest price. sparktoro.com/sparktogether

What AI tools are your customers using? @SparkToro gives you this information in their latest update and it's absolute gold. Here's what Canadians who visit Inc are using for AI and search tools:

Tired: Telling ChatGPT one line of context and then asking it to give you ideas. Wired: Showing ChatGPT your exported SparkToro data and then asking it to give you ideas. Learn how...