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Es el momento de diversificar exportaciones. Esta semana estamos en 🇯🇵 abriendo oportunidades. ⁦Christophe Hansen⁩ lidera un grupo de 103 empresas agroalimentarias provenientes de 22 países de la 🇪🇺 La mitad son pymes. Diplomacia económica europea en acción con ⁦EU Agriculture🌱⁩

I took advantage of this first evening to head to a bar which specialises in the pairing of French spirits & Japanese ingredients, VIRTÙ. Impressive collection of spirits (including non-French European spirits too) - a wall full of Cognac, brandies, Calvados, liqueurs, whiskies

Day 1 of EU Agriculture🌱 mission to Japan: we start with a Business Forum, focused on opportunities with the EU-Japan EPA & consumer trends & preferences. Quality & authenticity highlighted as key for consumers. EU spirits GIs, which embody the rich EU heritage, fulfill both criteria.

EU Agriculture🌱 Diego Canga Fano spiritsEUROPE Christophe Hansen closes the Business Forum & stresses the importance of EU Agriculture🌱 missions for the promotion of high-quality EU products & the removal of market access barriers. spiritsEUROPE thanks the Commissioner in advance for his diplomatic efforts to lift trade barriers this week

Many thanks EU Agriculture🌱 for organising a great market visit in Tokyo - starting with a very insightful presentation by our colleagues of the Japan Wine & Spirits Importers' Association. Good to see a range of European products on shelves - but also clear there's room for growth.

EU Agriculture🌱 This was a clear feature of Christophe Hansen speech tonight, who stressed the importance of economic diplomacy and of the EU promotion policy. These efforts complement EU FTAs, helping companies turn potential into reality to seize new opportunities. #EnjoyItsFromEurope

EU Agriculture🌱 Christophe Hansen Diego Canga Fano Glad I could end the day on a high note & try the highball I'd heard so much about in the session with importers. I tried it with an Irish twist (Irish Whiskey GI) at Apollo Bar Ginza - and it works! Another great example of how European products can fit Japanese tastes.

農林水産省 EU Trade 🇪🇺 EU Agriculture🌱 Diego Canga Fano Christophe Hansen European food and drink excellence on display at the B2B matchmaking session in Tokyo #EnjoyItsFromEurope

spiritsEUROPE is pleased to announce the appointment of Mark Titterington as its new Director General, effective 1st September 2025. Mark Titterington is currently co-founder and Director of the Forum for the Future of Agriculture, where he has played a leading role in growing

The importance of #SpiritsTourism for our company members !! lesechos.fr/pme-regions/ac…

Another very productive day today - starting with a breakfast roundtable with Christophe Hansen. With Eoin Ó Catháin, we then met with EBCinJapan, the National Tax Agency & the Japan Wines & Spirits Importers' Association (thanks SUNTORY（サントリー） Pernod Ricard Japan for this great programme).

Christophe Hansen Eoin Ó Catháin EBCinJapan SUNTORY（サントリー） Pernod Ricard Japan Irish Whiskey Association spiritsEUROPE We ended the day on another high note with a dinner hosted by Christophe Hansen. It was great to see so many fantastic EU spirits GIs on display & to allow Japanese - and EU guests - to discover them. I look forward to the 2d part of EU Agriculture🌱 mission in Osaka tomorrow #EnjoyItsFromEurope

Today, Dirk Jacobs & I had the pleasure of visiting the Yamazaki distillery of SUNTORY（サントリー） near Kyoto, est. in 1923. Japanese & European whiskies share a great deal in terms of high quality standards. The tasting & highball workshop at the end were highlights - thanks SUNTORY（サントリー） !

Dirk Jacobs SUNTORY（サントリー） spiritsEUROPE Today, the mission is moving to the Osaka Expo Japan Expo ⛩🗼 for a conference on sustainable & innovative agriculture - providing us with an option to visit the EU Pavillion & national ones. #EnjoyItsFromEurope

Dirk Jacobs SUNTORY（サントリー） spiritsEUROPE Japan Expo ⛩🗼 In his introductory remarks, Christophe Hansen stressed the quality, safety & sustainability of EU food & drink products, with a particular focus on GIs, which embody a rich European heritage & traditions. #EnjoyItsFromEurope

Dirk Jacobs SUNTORY（サントリー） spiritsEUROPE Japanese Agri Minister Hirofumi Takinami stressed the strategic importance for Japan of reinforcing commercial links with the EU, a reliable food supplier & trustworthy partner. He welcomed the extension of organic equivalence to alco bev & the recognition of additional GIs.

Dirk Jacobs SUNTORY（サントリー） spiritsEUROPE A panel with Agri & Food Ministers from NL, IRL & Japan & FoodDrinkEurope Dirk Jacobs moderated by Diego Canga Fano explored themes linked to sustainable & innovative agriculture in the EU & their significance for Japanese market expectations & trade and cooperation opportunities

Working together to promote a better and healthier drinking culture in Europe euronews.com/health/2025/06…

Last night in Tokyo & in Japan in the iconic Shibuya district, at the SG Club Tokyo, one of the 50BestBars of Asia - 3 bars into one, with innovative cocktails & many EU spirits on display. A good way to end a very productive trade mission.

On 20 June, EU health ministers will have an exchange of views on prevention, including on alcohol consumption. Our key message is to target harmful consumption and to take into consideration the declining trends in alcohol-related harm, the result of decades of