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“Women’s sport is often seen as a liability not as what it actually is- an unrealised asset” Sarah Styles from ChangeOurGame illustrating that for each $1 invested in women’s sport commercial partners get a $7.29 return. #SportsNXT

“Every $1 that a corporate sponsor was investing in visibility of women’s sport received $7.29 back in customer value. That is $650m per annum.” - Director, Office for Women In Sport & Recreation, Sarah Styles

Best thing about SportNXT is one of my fav frameworks - the planetary boundaries - the other donut economics - in front of AUS sport decision makers. #regenerativesport #geeenplanetsport 💚🌏🤽🏼‍♀️

Sarah Styles on the value of investing in women's sport. 👏👏👏

Brett Gosper, Head of Europe & APAC, NFL, on what is stopping the NFL from having a game in Australia: “Nothing is stopping us from coming here except logistical problems. We are going to work towards that.” #SportNXT

Closing #SportNXT 2024 was "The Power of Collaborative Learning". The discussion proved enthralling, delving into how these esteemed coaches tapped into collaborative learning to refine their leadership acumen.

Bringing together over 90 influential voices in sport and entertainment and 900 attendees from around the world, #SportNXT 2024 was our biggest event ever. A heartfelt appreciation to our speakers, moderators and event partners for their invaluable contributions to SportNXT.

An amazing couple of days in Melbourne at SportNXT, delivering ESPN Australia & NZ 's keynote address on 'New Gen sports fans' and an insightful Q&A with our Chairman Jimmy Pitaro and APAC Head of ESPN, Kylie Watson-Wheeler. #SportNXT #ESPN

The world’s top sport leaders return to #Melbourne in 2025 for SportNXT, the leading sport business summit in the Asia-Pacific! This three-day event features global speakers, networking, and insights on the latest in sport go.vic.gov.au/48f1Ep4 #ThinkMelbourne #sportstech

Win the ultimate SEN corporate sports experience by purchasing a ticket by December 20. Learn more. 👇 sen.lu/49zxLkb

Mark Tatum, Deputy Commissioner & COO, NBA, on bringing the NBA to Australia: "Finally, the NBA is coming to Australia." With the New Orleans Pelicans set to play in Melbourne, he highlights Australia as the NBA’s top market for digital viewership outside the US.

"There is no room to stand still." – Sanjog Gupta, CEO of Sports With younger audiences moving away from cricket, the game had to evolve. By embracing AI, digital platforms, and new storytelling methods, cricket in India has redefined fan engagement and grown its audiences.

"The best sponsorships create immersive experiences -where fans feel part of the moment." – Dr. Minh Tran, Visa. Sponsorships must go beyond visibility. Tran highlighted Formula 1, FIFA, and the Olympics, where brands engage fans through experiences that build deeper connections.

Sport is changing, and standing still is not an option. The panel address the numerous challenges commercial organisations face and how they can’t simply rinse and repeat year-on-year.

Day 2 kicks off with Rob Manfred, Commissioner of Major League Baseball (MLB), joining us live from the United States. #SportNXT2025