stefanstern (@stefanstern) 's Twitter Profile
stefanstern

@stefanstern

My new book, Fair or Foul - the Lady Macbeth Guide to Ambition, is out. Buy now! I write for FT/Guardian/Prospect; Visiting Prof @BayesBSchool; @nowhereoffice

ID: 15135214

calendar_today16-06-2008 15:33:05

94,94K Tweet

20,20K Followers

6,6K Following

Bayes Business School (@bayesbschool) 's Twitter Profile Photo

Stanford's Professor Anat Admati visited Bayes last week to set out the case against the financial sector, regulators and governments in fuelling public mistrust and anger. bayes.citystgeorges.ac.uk/news-and-event… Anat Admati #bankingregulation #globalfinancialcrash

Dr John Curran (@drjcurran) 's Twitter Profile Photo

Some of my anthropological views on brands as cultural artefacts in stefanstern excellent Financial Times Financial Times piece today on "Why brand desirability is key to longevity" ft.com/content/f285ab…

stefanstern (@stefanstern) 's Twitter Profile Photo

"Brands with true longevity turn out to be a bit like people: they just want and need to be loved." A few thoughts from me on brands for Financial Times with help from Dr John Curran on.ft.com/44hxCAF

Bayes Business School (@bayesbschool) 's Twitter Profile Photo

✍️"Brands survive and may flourish when customers remain interested in them, convinced by them and value them" stefanstern writes for Financial Times about how brands can create longevity 📈 ft.com/content/f285ab…

Mark Fortier, Fortier Public Relations (@bizbookpr) 's Twitter Profile Photo

Why brand desirability is the key to longevity. Financial Times @StefanStern interviews UC Berkeley's Katherine Melchior Ray, coauthor of the new book #BrandGlobalAdaptLocal: How to Build Brand Value Across Cultures from Kogan Page Publishing on.ft.com/44hxCAF #branding #globalbranding

stefanstern (@stefanstern) 's Twitter Profile Photo

"The writing is getting better. The ideas are getting worse." Terrific Brian Klaas essay on the trouble with AI, student essays and the decline of critical thinking. open.substack.com/pub/brianklaas…

stefanstern (@stefanstern) 's Twitter Profile Photo

"Don, when are you going to pay your tax bill?" "Two weeks." "When are you paying your contractors?" "Two weeks." "When will you decide on attacking Iran..?"