
stefanstern
@stefanstern
My new book, Fair or Foul - the Lady Macbeth Guide to Ambition, is out. Buy now! I write for FT/Guardian/Prospect; Visiting Prof @BayesBSchool; @nowhereoffice
ID: 15135214
16-06-2008 15:33:05
94,94K Tweet
20,20K Followers
6,6K Following

Stanford's Professor Anat Admati visited Bayes last week to set out the case against the financial sector, regulators and governments in fuelling public mistrust and anger. bayes.citystgeorges.ac.uk/news-and-event… Anat Admati #bankingregulation #globalfinancialcrash



Some of my anthropological views on brands as cultural artefacts in stefanstern excellent Financial Times Financial Times piece today on "Why brand desirability is key to longevity" ft.com/content/f285ab…

"Brands with true longevity turn out to be a bit like people: they just want and need to be loved." A few thoughts from me on brands for Financial Times with help from Dr John Curran on.ft.com/44hxCAF


Includes an interview with Katherine Melchior Ray who has a terrific new book out.

✍️"Brands survive and may flourish when customers remain interested in them, convinced by them and value them" stefanstern writes for Financial Times about how brands can create longevity 📈 ft.com/content/f285ab…

Why brand desirability is the key to longevity. Financial Times @StefanStern interviews UC Berkeley's Katherine Melchior Ray, coauthor of the new book #BrandGlobalAdaptLocal: How to Build Brand Value Across Cultures from Kogan Page Publishing on.ft.com/44hxCAF #branding #globalbranding


Outrageous calumny from Private Eye Magazine - read the truth here amazon.co.uk/Fair-Foul-Macb…


It looked like Anthony Scaramucci was unable to suppress a smile when Fred Flights described Trump as "a man of his word". BBC Newsnight


"The writing is getting better. The ideas are getting worse." Terrific Brian Klaas essay on the trouble with AI, student essays and the decline of critical thinking. open.substack.com/pub/brianklaas…



