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From #Aerie to #Target to #UltaBeauty, themed product lines promoting #Wicked seem inescapable. Why are so many brands collaborating with the upcoming movie musical? A Northeastern U. expert explains: bit.ly/3UlJcp7

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At a time when #superhero stories are losing steam, #HBO’s Batman spinoff #ThePenguin found success not with superpowers but a gritty crime story. A Northeastern U. expert explains why it could be a model for studios moving forward. ⤵️ bit.ly/4eRhJDl

From #Dune to #Wicked, why is everyone going crazy for movie theater popcorn buckets? 🍿 Northeastern U. experts explain the phenomenon: ⤵️ bit.ly/4h51PGM

With #TheTraitors season 3, which brings together stars from #Survivor to #SellingSunset, reality TV’s “Avengers” are back. A Northeastern U. expert explains how the “expanded universe” model can broaden a show’s reach — and how it can go wrong. ⤵️ bit.ly/4jkYfdM

BILLS ARE A PERFECT 9-0 AT HOME 😤 THEY’LL HOST BALTIMORE NEXT WITH A TRIP TO THE AFC CHAMPIONSHIP ON THE LINE 🍿

I love you Buffalo

Go Bills.

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Season 3 of "The White Lotus" is again the talk of the town. What makes the show so popular? A Northeastern U. pop culture expert breaks down the HBO series's success: bit.ly/4bLaPQ9

#JohnWick5 is officially in development. Keanu Reeves is set to return along with franchise director Chad Stahelski.

i tweet for the people who know the next three words “vontae mack __ ______ ____”

What makes #TheWhiteLotus so popular? A Northeastern CAMD pop culture expert breaks down the #HBO show’s success. ⤵️ bit.ly/3XRz2yu

6 years ago… A moment in cinema history that will never repeat itself or even be topped again.

Why are fans upset about "The Last of Us" season two? Northeastern U. experts say HBO’s hit adaptation of the acclaimed post-apocalyptic video game tests the limits of fandom and parasocial relationships. Read more: bit.ly/42UgKy9

From “The Last of Us” to “Borderlands,” Hollywood and the gaming industry have become increasingly intertwined, a Northeastern U. expert explains. Read more: bit.ly/4jDj04a

James Gunn’s #Superman offers an optimistic, hopeful, kind take on the cape-wearing Kryptonian. It’s exactly what audiences want and need, a Northeastern U. pop culture expert says. bit.ly/4kza6nT

Why is everyone watching #LoveIsland? The show is being churned out in, more or less, real time, creating a sense of immediacy, a Northeastern U. pop culture expert says. Plus, it offers plenty of avenues for fan engagement. bit.ly/3IAIjWC