Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile
Stuart Bruce | The PR Futurist πŸ’‘

@stuartbruce

The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy

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linkhttps://stuartbruce.info calendar_today05-01-2007 18:19:58

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Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

What does AI say about you? I've compared ChatGPT, Gemini, Copilot, Perplexity, Claude and Grok. Can you guess the best and worst? sbpr.cc/Go0df

Sky News (@skynews) 's Twitter Profile Photo

Rachel Reeves tells a story about a schoolgirl asking her what job she'd do if she could do anything in the world. Reeves quips: "Given the events of the last few weeks, I suspect many of you would sympathise if I had said, 'anything but chancellor'". trib.al/YKanzN3

Ethan Mollick (@emollick) 's Twitter Profile Photo

🚨New from us: Given they are trained on human data, can you use psychological techniques that work on humans to persuade AI? Yes! Applying Cialdini's principles for human influence more than doubles the chance of GPT-4o-mini agrees to objectionable requests compared to controls

🚨New from us: Given they are trained on human data, can you use psychological techniques that work on humans to persuade AI?

Yes! Applying Cialdini's principles for human influence more than doubles the chance of GPT-4o-mini agrees to objectionable requests compared to controls
Ministry of Defence πŸ‡¬πŸ‡§ (@defencehq) 's Twitter Profile Photo

The UK’s military support for Ukraine this year is more than ever before. John Healey confirmed at today's Ukraine Defence Contact Group that the πŸ‡¬πŸ‡§ has delivered 50,000 drones to πŸ‡ΊπŸ‡¦ in the last six months and Β£150m worth of air defence and artillery in the last two months.

The UK’s military support for Ukraine this year is more than ever before.
 
<a href="/JohnHealey_MP/">John Healey</a> confirmed at today's Ukraine Defence Contact Group that the πŸ‡¬πŸ‡§ has delivered 50,000 drones to πŸ‡ΊπŸ‡¦ in the last six months and Β£150m worth of air defence and artillery in the last two months.
Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Today's Northern Agenda highlights how ridiculous aspects of data protection laws are. It's awful destruction is even part of regulations. Most data are valuable historic records. Keep it secure, but destroy nothing. sbpr.cc/pVjdB

Today's Northern Agenda highlights how ridiculous aspects of data protection laws are. It's awful destruction is even part of regulations. Most data are valuable historic records. Keep it secure, but destroy nothing. sbpr.cc/pVjdB
Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Sustainability has become the most frequent criticism I hear about AI. There is a lack of reliable data. This data indicates it's much less of a problem than many believe. The only certainty is it is improving and a solveable problem.

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

My Ninja Woodfire XL birthday present. Dinner is salt and chilli belly pork for me, salmon for Karen, caramelised onion vegetarian sausages for Esme. With Jersey new potato salad with a homemade wholegrain mustard and Yorkshire honey dressing with mint from the garden.

My Ninja Woodfire XL birthday present. Dinner is salt and chilli belly pork for me, salmon for Karen, caramelised onion vegetarian sausages for Esme. With Jersey new potato salad with a homemade wholegrain mustard and Yorkshire honey dressing with mint from the garden.
Jeremy Pepper (@jspepper) 's Twitter Profile Photo

Good Night, New York Times for Kids. A sad day but probably one long coming (and I wonder how many newspapers still have their kids sections). It is a reflection, in a way, on the death of print but I have to think that its ending says a lot about media literacy.

Melissa Chen (@msmelchen) 's Twitter Profile Photo

If you understand the centrality of β€œface” (青子 or miΓ nzi) in Chinese culture - an obsession with honor and dignity in matters of social standing - you will see this and rightly glean: China simply does not respect the EU This is a highly symbolic, honor culture. Nothing

Ethan Mollick (@emollick) 's Twitter Profile Photo

A year or so ago, the joke about AI images was that they would have 6 fingers. AI images (and videos like this one) lack obvious tells now. Ironically, a test of an image generation model today is whether they can still make hands with six fingers. Most can’t do it anymore.

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

New research by Hays shows UK boards are half (29%) as likely to recommend staff use AI as US boards (59%). The UK also lags behind France (38%) and Ireland (36%). Just 37% of UK firms provide AI training. compared to 50% in the US. sbpr.cc/XVH6B

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

The AI future will be 10 times bigger than the Industrial Revolution is one of the quotes from this in-depth interview with Demis Hassabis, head of DeepMind, the UK company Google acquired to become its AI arm. sbpr.cc/Jkyd1