Michael Decker (@targetdecker) 's Twitter Profile
Michael Decker

@targetdecker

Esports enthusiast for 20+ years ▪ marketing agency founder ▪ lecturer for esports education ▪ I post about the business behind #esports and #gaming

ID: 634112493

linkhttp://targetesports.com calendar_today12-07-2012 20:43:40

5,5K Tweet

2,2K Followers

1,1K Following

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Sentinels continue to dominate VALORANT viewership stats! 🔝📈 According to newly released data from Esports Charts 🇺🇦, Sentinels hold the top spot as the most popular VALORANT team by years in the top 5 for average viewership between 2020 and 2024. They’ve notched 3 years in the

Sentinels continue to dominate VALORANT viewership stats! 🔝📈

According to newly released data from <a href="/EsportsCharts/">Esports Charts 🇺🇦</a>, <a href="/Sentinels/">Sentinels</a> hold the top spot as the most popular VALORANT team by years in the top 5 for average viewership between 2020 and 2024. They’ve notched 3 years in the
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In a string of exciting moves bridging traditional board games and competitive gaming, top chess players have been signing with major esports organizations. ♟️🤝🎮 Most notably, Team Liquid expanded its chess division by securing Magnus Carlsen, widely considered one of the

In a string of exciting moves bridging traditional board games and competitive gaming, top chess players have been signing with major esports organizations.  ♟️🤝🎮

Most notably, <a href="/TeamLiquid/">Team Liquid</a> expanded its chess division by securing <a href="/MagnusCarlsen/">Magnus Carlsen</a>, widely considered one of the
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Sentinels and Virtus.pro have officially announced their foray into Marvel Rivals, staking their claim in one of the hottest new competitive titles. 🎮🔥 Their arrival coincides with the announcement of Marvel Rivals Championship Season 1, featuring a $58,000 prize pool divided

Sentinels and <a href="/virtuspro/">Virtus.pro</a> have officially announced their foray into Marvel Rivals, staking their claim in one of the hottest new competitive titles. 🎮🔥

Their arrival coincides with the announcement of Marvel Rivals Championship Season 1, featuring a $58,000 prize pool divided
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Esports giant FNATIC has partnered with sports marketing agency IMG as its exclusive commercial agency, aiming to secure new sponsorships, boost brand visibility, and deepen engagement with gaming audiences worldwide. 🤝🚀 This deal covers Fnatic’s performance team jerseys and

Esports giant <a href="/FNATIC/">FNATIC</a> has partnered with sports marketing agency <a href="/IMG/">IMG</a> as its exclusive commercial agency, aiming to secure new sponsorships, boost brand visibility, and deepen engagement with gaming audiences worldwide. 🤝🚀

This deal covers Fnatic’s performance team jerseys and
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Paris-based esports leader Team Vitality 🐝 is expanding its business model with the launch of RushBee, a new in-house marketing agency designed to help brands connect with Gen Z and Gen Alpha through gaming, content, and entertainment - and it’s built to shake things up! 💥 👉 The

Paris-based esports leader <a href="/TeamVitality/">Team Vitality 🐝</a> is expanding its business model with the launch of RushBee, a new in-house marketing agency designed to help brands connect with Gen Z and Gen Alpha through gaming, content, and entertainment - and it’s built to shake things up! 💥

👉 The
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OpTic Gaming has officially teamed up with Monster Gaming, marking a bold new chapter for one of North America’s most iconic esports orgs. ⚡ 💥 The partnership will bring Monster’s branding to OpTic’s HQ, LAN events, and social content, while also delivering fresh activations

OpTic Gaming has officially teamed up with <a href="/MonsterGaming/">Monster Gaming</a>, marking a bold new chapter for one of North America’s most iconic esports orgs. ⚡

💥 The partnership will bring Monster’s branding to OpTic’s HQ, LAN events, and social content, while also delivering fresh activations
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Spotify has teamed up with South Korean esports powerhouse T1 VALORANT Entertainment & Sports in a multi-platform partnership that blends music, gaming, and K-culture like never before. 🎯 💥 At the heart of the collab is T1 Home Ground 2025, a three-day fan festival happening from July

Spotify has teamed up with South Korean esports powerhouse <a href="/T1/">T1 VALORANT</a> Entertainment &amp; Sports in a multi-platform partnership that blends music, gaming, and K-culture like never before. 🎯

💥 At the heart of the collab is T1 Home Ground 2025, a three-day fan festival happening from July
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The Esports World Cup Foundation has announced that Post Malone will take center stage at the Opening Ceremony of the Esports World Cup 2025 on July 10 in Riyadh - officially kicking off a seven-week global celebration of gaming, music, and culture. 🎮🎉 🎤 Globally renowned

The Esports World Cup Foundation has announced that Post Malone will take center stage at the Opening Ceremony of the Esports World Cup 2025 on July 10 in Riyadh - officially kicking off a seven-week global celebration of gaming, music, and culture. 🎮🎉

🎤 Globally renowned
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Gaimin Gladiators have officially opened the doors to their brand-new $1 million boot camp and training HQ in Lisbon, and it’s nothing short of spectacular. 🎯💥 👾 Designed with a futuristic, standout look, the facility blends elite competitive infrastructure with a true sense

Gaimin Gladiators have officially opened the doors to their brand-new $1 million boot camp and training HQ in Lisbon, and it’s nothing short of spectacular. 🎯💥

👾 Designed with a futuristic, standout look, the facility blends elite competitive infrastructure with a true sense
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Absolutely right. There are many ways to support your favorite esports team. Some don't even cost anything, like leaving positive feedback on a sponsor-related post.

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Cheating in esports is no joke! 🚫 And Fortnite isn’t playing around. They took a cheater to court - and won. Verdict: Guilty. Fine: $175,000. 🤑

Cheating in esports is no joke! 🚫 And Fortnite isn’t playing around. They took a cheater to court - and won. Verdict: Guilty. Fine: $175,000. 🤑
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👨‍⚖️⚖️ $175,000 Fine. Lifetime Ban. Zero Tolerance. 🕹️ Epic Games Store just set a bold precedent in the fight against cheating in esports. After a player was caught using both software and hardware cheats during a Fortnite tournament - and tried to cover their tracks with multiple

👨‍⚖️⚖️ $175,000 Fine. Lifetime Ban. Zero Tolerance.

🕹️ <a href="/EpicGames/">Epic Games Store</a> just set a bold precedent in the fight against cheating in esports. After a player was caught using both software and hardware cheats during a <a href="/Fortnite/">Fortnite</a> tournament - and tried to cover their tracks with multiple
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What makes an esports team unforgettable? 👉 Hint: It’s not just winning titles. 🎯 A strong, consistent brand identity is just as important – and FNATIC has been a master of it for over 20 years. Let’s take a closer look at how Fnatic became a benchmark in esports branding –

What makes an esports team unforgettable?
👉 Hint: It’s not just winning titles.

🎯 A strong, consistent brand identity is just as important – and <a href="/FNATIC/">FNATIC</a> has been a master of it for over 20 years. Let’s take a closer look at how Fnatic became a benchmark in esports branding –
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In a major policy shift, Riot Games is now allowing betting sponsorships for Tier 1 League of Legends and VALORANT teams in the Americas and EMEA. 🎮💰 📈 With global esports betting turnover hitting $10.7B in 2024, Riot is leaning into the space - but with strict integrity

In a major policy shift, <a href="/riotgames/">Riot Games</a> is now allowing betting sponsorships for Tier 1 League of Legends and VALORANT teams in the Americas and EMEA. 🎮💰

📈 With global esports betting turnover hitting $10.7B in 2024, Riot is leaning into the space - but with strict integrity
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Committing to a full rebrand is always a bold move - especially for an already established name. But under new CEO Alexandre Lopez, Team BDS is ready to take that leap. 💥🚀 🗨️ Founded in 2019, the Swiss esports org is set to reinvent itself and take on a completely new

Committing to a full rebrand is always a bold move - especially for an already established name. But under new CEO Alexandre Lopez, <a href="/TeamBDS/">Team BDS</a> is ready to take that leap. 💥🚀

🗨️ Founded in 2019, the Swiss esports org is set to reinvent itself and take on a completely new
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A recent report by Sheep Esports on G2 Esports' financials almost flew under the radar – yet it reveals how the org pulled off something rare in esports: ending the year with a profit, thanks to a well-timed crypto sale. Let’s break down how they did it. 🎯📝 💰 In an industry

A recent report by <a href="/Sheep_Esports/">Sheep Esports</a> on <a href="/G2esports/">G2 Esports</a>' financials almost flew under the radar – yet it reveals how the org pulled off something rare in esports: ending the year with a profit, thanks to a well-timed crypto sale. Let’s break down how they did it. 🎯📝

💰 In an industry