🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

To wrap up the day, discussants from FCB, Molson Coors Beverage Company, Northwestern and Path to Purchase Institute will lead a panel on new trends to stay competitive and predictions for the future. #ARFSHOPPER

That's a wrap on #ARFSHOPPER 2025! Thank you to all our attendees, speakers, our sponsor, Circana, and our host, Whirlpool Corporation. Registrants: keep an eye out for an email when content becomes available to revisit these groundbreaking insights at your convenience.

The 2025 ARF #AI Handbook provides a comprehensive exploration of this transformative era, highlighting the opportunities, challenges and ethical considerations that accompany AI’s integration into the #advertising industry: ow.ly/HbEm50VTWbf #GenAI #AdvertisingResearch

The opportunity to take your marketing skills to the next level is here. The NYU/ARF Certification offers expert-led courses designed to sharpen your strategy and decision-making. Don’t just take it from us, hear what past students have to say: bit.ly/ARFNYU

Discover groundbreaking research into the future of advertising. From agency creativity & client incentives to generative AI & effective ad attributes, hear insights on the most pressing issues in the ad industry & participate in a Q&A. Learn more & RSVP: bit.ly/ARF061725

Managing #DEI initiatives has become difficult in the current political and social climate. Researchers are recommending strategies to avoid reputational risks and protect brands. Members, are you receiving News You Can Use? ow.ly/sRii50VXg54 #AdvertisingResearch #Diversity

This Memorial Day, we take time to reflect, honor, and give thanks to those who served with courage and commitment. Their legacy inspires us to uphold the values of freedom, unity, and service. #MemorialDay #Gratitude #Community #Freedom #Unity #Service #AdvertisingCommunity

The ARF WIDE Challenge is on. Help us expand opportunities for the next generation of diverse talent in marketing, media, and insights. Your support directly impacts the number of scholars we can prepare for internships and entry-level success. Learn more: bit.ly/arfWIDE

Japanese retailers are employing robots to enhance their in-store promotions. In this MSI webinar on June 4 at 12pm, learn easy and inexpensive modifications that can lead to sizeable gains in promotional effectiveness: ow.ly/IFzW50VXhaT #Retail #Robots #InStorePromotions

Not all attention is created equal. On June 5, the ARF is bringing together the sharpest minds in advertising, measurement, and neuroscience for #ARFAttention 2025. Register & learn more: bit.ly/ARFAttention25

Join us June 4th to hear academic perspectives and insights on content strategy and B2B marketing, with discussion following each component. Learn more and register: ow.ly/jumq50VXcER #B2B #B2BMarketing #ContentStrategy

Can AI rethink its own reasoning? The ARF conducted an experiment to explore if AI can be used to challenge assumptions and generate hypotheses. Members can learn more: ow.ly/Zzut50VXjC6 #GenAI #AI #AdvertisingResearch

ARF Releases 2025 AI Handbook: A Strategic Guide to the Future of Advertising Research ow.ly/KHaY50W0TWo #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

Advances in GenAI and synthetic data generation are reshaping marketing research. As a result, the International Journal of Research in Marketing (IJRM), in collaboration with MSI, invites submissions for a special issue. Learn more: ow.ly/PtZB50VXi7v #MarketingResearch #AI

Want to know what's new in the 2025 AI handbook from a short, easy to breeze through report? Check out this Knowledge at Hand, available now to ARF members: ow.ly/L0cf50VXjR1 #AI #GenAI #SurveyQuestions #Coding #Translation #AdvertisingResearch #Advertising

In this episode, we dive into the world of #sports with #women leading the way as executives and #journalists. Together, they bring unique perspectives on representation on and off the field, career advancement, and setting new standards: ow.ly/GyK750W1Hml

Thursday in NYC: Dive into the results of a groundbreaking validation study comparing synthetic, human, & hybrid attention measures and discover which approaches hold up. Join us as we unveil what’s next for evidence-based attention science: bit.ly/ARFAttention25 #ARFAttention

What happens when we get robot personal shoppers? Learn how Japanese retailers are employing non-humanoid robots in an improvised manner in order to enhance their in-store promotions, in tomorrow's webinar 12pm ET: ow.ly/igY150W1OLR #Robots #InStorePromotion #Retail

Join us June 10 for a strategic look at video advertising through the lens of Google’s latest MMM insights. Understand which media levers make the biggest impact—and how to structure smarter tests to uncover what works for your brand. Learn more & RSVP: bit.ly/ARF061025

Join us for an interactive virtual session tomorrow at noon ET to learn about the evolving role of content and branding in #B2B where long sales cycles, AI-driven buying, and influencer strategies are reshaping how marketers build trust and drive growth: ow.ly/qM1V50W1NEz