🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Happy Monday! ☀️🌾🌽

For years now we’ve taken the stance that correcting misinformation online is like playing whack-a-mole. Plus if Deere responds fake news could get more air time and credibility. We can’t address it all but every now and then we’re going to try.

Was proud to complete the Honda Waterfront Half Marathon in Barrie! 👟

Perceptions are being shaped by what appears in AI results. Earned media and content strategies need to be savvy to where and how AI search is finding and structuring its answers and actively work to shape the information. prweek.com/article/191201…

Many org’s think taking a stance on one or two narrow issues is non-controversial and good for their brand. It backfires when their silence on other issues is felt by their community. When it comes to taking a public stance as a brand, understand the precedent you’re setting.

Every story needs a villain - Airbnb, hotels & gov’t are all pointing fingers. But who will have the best crisis response, and who will protestors ultimately target their frustration at? businessinsider.com/airbnb-ceo-bra…

Stanford paid 35,000 people to quit social media. This was the largest study on emotional health in history. The results were so shocking, scientists called it "comparable to therapy." Here's what happens when you break free from the algorithm: 🧵

Read the full resignation letter and email to all CBC staff that Travis Dhanraj sent out as he resigned. Calls out CBC’s bias and blasts them. torontosun.com/news/national/…

Travis Dhanraj’s lawyer, Kathryn Marshall, said Monday that the CBC didn’t want him booking “Conservative voices” on his show nationalpost.com/news/canada/cb…

Did she think this exclusive was going to garner sympathy for her?

Sweet summertime ☀️

The Astronomer scandal exemplifies the age of misinformation and showcases the modern role of the publicist - debunking false statements, correcting misidentified persons and preventing false narratives from taking on a life of their own. axios.com/2025/07/18/col…

I wrote about the fawn response, consent, the criminal burden of proof, and the Hockey Canada verdict for The Hub: thehub.ca/2025/07/24/joa…

Beautiful day on the Nith River.

Brilliant. No notes.

A very important study on LLM's from @MuckRack. The way businesses are represented by AI ties directly to the media coverage they earn. 95% of citations come from unpaid media sources (85% earned, 27% journalistic). generativepulse.ai/report/

Sometimes a moment of backlash is so ridiculous, and so outlandish, that it doesn’t require a crisis management strategy at all. No feeding the circus with a response. No grovelling with an apology. It requires complete and utter disengagement. theguardian.com/us-news/2025/j…