If you want to make great content You have to understand this harsh truth: Nobody gives a fuck what you have to say. If you start out expecting people to care, you will lose. Instead, solve people's problems. And put their needs above your ego

If you’re feeling overwhelmed, you need to recalibrate. Here's what I do:

I really believe that building an audience without showing some recognizable aspect of yourself is a complete waste of time. If you only write, all someone has to recognize your work by is your PFP. If you don't speak to the camera, you should.

There is no way of knowing what will happen after the first step. So planning anything other than the very first step is a complete waste of your time. Too many of you spend months planning steps 1 - 10 only to throw out 9 - 10 once you finally start.

If you want to win, Adopt a "fuck it, I'll figure it out" mentality.

The best part about effort; The more a task requires it, the less competition you will have to succeed. 99% of people don’t put enormous effort into their goals. Be the outlier. Stand out.

Content creation is just exchanging value for attention. That's all it is. If you adopt a deep desire to provide as much value as humanly possible to your audience, you will win. The issue is most people create content selfishly.

Any discomfort multiplied by any amount of time will result in the complete degradation of your passion. If you have to move mountains to make content. You're going to lose.

On June 25th 2022, I was over $15k in Credit card debt and my business made a whopping $688 for the month. Today, I passed my first $100k/month. You are capable of so much more than you could possibly imagine.