I wonder if early hominids exclaimed "but what about our hands?!" once spears were invented.

Content marketing has long been about quality over quantity. Link building must follow suit. To get a leg up, you need to create something that people want to link to, like: -Industry reports that don't bore people to death -Media-driven stories -Standalone microsites ↓

3 key ingredients modern marketing teams need to embrace as their modus operandi: research (insights) + experimentation + speed.

I still love video, but it's an additive technology. Writing is not the radio star.

Tips like “stand out from the crowd” mean nothing without digging into: • Why differentiation matters • How to do it • Examples of brands that got it right (or wrong) • Unique insights from internal or external SMEs People want more than regurgitated "insights."

If you Google the word “Jaguar,” the car appears before the animal. This is because the animal did not hire a good SEO consultant.

Link building vs Digital PR

If organic traffic is your primary goal, your article should sit within these 3 key areas: Audience: What your consumers are hungry for Algo: What Google deems high-quality & relevant Product: How the topic aligns with your value prop & offering The relevance sweet-spot.

⚡️ Hiring announcement ⚡️ At Grizzle we're on the lookout for social content writers. This is a freelance role and you can be based anywhere in the world to apply for it.

Everybody wants to produce quality content. But scaling quality is hard. Many fail. Here's my framework—everything content creators need to guarantee every piece of content is valuable:

Ops folk: Peep’s building a sick team Wynter, keep your eyes peeled 👀

🚨how do you use data visuals as a marketer? I’d love to talk to you for a piece for CXL! Paging Tina Donati, Amanda Natividad, Tracey Wallace

Most brands think Twitter is a place to share external links (to articles, events, announcements). But they're doing it wrong. How to use Twitter the RIGHT way to generate reach, engagement, leads, and revenue.

Topical authority isn’t just a smart SEO play. When you establish authority and expertise with quality content, you build trust. Revenue and loyalty soon follow. Here’s how we helped a client drive 33% of their user sign-ups from blog traffic:

Topical authority is a big part of SEO. But its power goes beyond accelerating organic traffic. When you go deep on 1 topic, people begin to: • Pay attention to everything you say • View you as an expert • Spend money Here's how it works (and how you can use it to grow):

UpLead & Grizzle collab’d during 2017 and I can say with confidence that Will knows his sh*t.

When people arrive on a page, they quickly run a content appraisal. Two elements they scan are: -Headings -Introductions They're assessing: "why should I care?" and "how will this help?" To keep readers on page: -Tie benefits to outcomes -Captivate from the first sentence

Self-editing transforms ideas into high-quality content.

Learn to tell engaging and compelling stories. Don't have any to share? Amplify the experiences of your peers, thought leaders, and other brands. Deliver richer content experiences by sharing how *they* solve problems.

Hey 👋 I’m Erica, the Head of Content at Grizzle, a content marketing agency. I'm taking over SEMrush's account to talk quality content. -Why it matters in SEO strategies -How to scale it Learn how to make your content rank & convert: Erica Schneider #SEOThread