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This article explores the pros and cons of using a personal name vs. a brand name as your email sender, highlighting how the strategy can boost connection, or backfire, depending on how it’s executed. hubs.la/Q03c-Z2q0

In this MarTech article, the author reflects on personal and professional experiences to highlight why embracing failure is essential to long-term marketing success. Especially in a field that thrives on testing, iteration, and growth. hubs.la/Q03dNYlH0

This article explores how CMOs can thrive amid AI-driven change by embracing automation, predictive analytics, and omnichannel strategies. Highlighting the growing need for tech fluency and agile leadership in the years ahead. hubs.la/Q03dNRkS0

Attempting to cut through the noise to spotlight three essential email automations, this post goes through welcome, abandoned cart, and re-engagement emails that consistently drive revenue and boost ROI without overcomplicating strategy. hubs.ly/Q03dNYlT0

A new study shows email is still one of the most frequently used B2B channels (65.4%), but when it comes to perceived ROI, it ranks behind tactics like LinkedIn and CRM tools. Likely due to longer sales cycles and attribution challenges. bit.ly/4idrJs1

This piece explores the potential legal and usability risks of using no-code email builders, emphasizing that while they can save time and money, they may also fall short on accessibility standards if not used carefully. bit.ly/42EhM1j

This guide from Kickbox and friends unpacks why DNS issues still sit at the heart of email deliverability problems, and how to spot, fix, and prevent them to keep your campaigns out of the spam folder. bit.ly/4jiq1qR

This article makes the case for ditching “just-in-time” marketing in favor of a more strategic, less stressful production schedule and offers 6 practical tips to help you make the shift. bit.ly/3EeaGbH

This marketer’s journey with AI started strong but hit bumps as glitches, resets, and hallucinations piled up. Offering a valuable reminder that even smart tools still need human oversight. bit.ly/4cCwWZa

This in-depth piece makes another case for interactive emails. Using elements like carousels, polls, hover effects, and even AMP-powered carts. They aren't just eye candy, but a strategic way to fight inbox fatigue and drive subscriber engagement. hubs.la/Q03jQmq50

This article challenges the idea of using one set of metrics for every email campaign, arguing that measuring success should shift depending on where customers are in their journey to deliver more accurate insights and better outcomes. hubs.la/Q03jZhnt0

OPTIZMO is headed to Inbox Expo in Austin, May 21-23. If you're making the trip and want to meet up, you can set up a time at the link below. bit.ly/3GH8evb

This article highlights how segmentation can be an act of empathy. Its message to marketers: use location data thoughtfully, pause when appropriate, and remember that sometimes the most meaningful message is none at all. bit.ly/4lTgpEx

Exploring how effective subject lines aren’t about gimmicks, this article says they’re about trust, timing, and meaningful relevance. If your open rates are dropping, the problem may lie in data decay or disengaged audiences, not your copy. bit.ly/3GOL8T4

Our 2024 Email Opt-Out Infographic captures new insights into when, where, and how email recipients are opting out, offering a snapshot of consumer behaviors and broader digital engagement trends. And it's available now! bit.ly/3EWsnNg

Yahoo! is tightening the screws on email deliverability, joining Google and Microsoft in enforcing strict authentication standards. As MailGenius warns, SPF, DKIM, DMARC, and clean list management are no longer best practices, they’re requirements. bit.ly/4iOe0Z4

This article explores how using keyword research, not just for SEO, but to understand your audience’s real needs, can fuel a smarter, more effective email newsletter strategy. Read the full piece here. bit.ly/4meXQLj

A new study suggests tariffs are making consumers spend less, focus on essentials, and prioritize discounts. Saying value-first marketing, especially through email and SMS, is even more important. bit.ly/4khQ818

This article looks at why AI improves customer service only when it enhances human support, not replaces it. Companies that focus too much on cost-cutting risk damaging loyalty, while those blending automation with human service stand to gain. bit.ly/4k0mQoa

This article claims SMS marketing is shifting from transactional alerts to meaningful engagement. In 2025, brands that balance AI with real human interaction can offer richer messaging experiences. hubs.la/Q03mSBvw0