Scoop: Walgreens laid off its media-buying team in July, the company confirmed. The cuts affected about 15 people. The move comes as Walgreens goes private with Sycamore Partners closing its $10B takeover Thursday. adweek.it/3JBfyda

SCOOP: Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months. adweek.com/media/perplexi…

Perplexity's head of advertising and shopping Taz Patel has left after nine months; its ad business reportedly generated only about $20,000 in Q4 2024 (Trishla Ostwal / Adweek) adweek.com/media/perplexi… techmeme.com/250829/p19#a25… 📫 Subscribe: techmeme.com/newsletter?fro…

🚨Google avoids breakup in landmark antitrust case. -Barred from exclusive search deals -Keeps Chrome & Android -Can pay partners to preload products -Must share some search data with competitors (not ads) adweek.it/45SjsFK

The court shot down a Chrome breakup: ~80% of its 4B users are abroad, it’s “not geographically confined” to the U.S.—and a divestiture “would be incredibly messy and highly risky.”

NEW: Copilot is outpacing rivals on mobile. From March–June it added 5.6M U.S. users vs. ChatGPT’s 3.9M, per Comscore. Enterprise tie-ins and distribution are fueling Copilot’s surge, though ChatGPT still leads with 25.4M users. adweek.it/46kJHWM

The dragon and the elephant are dancing together.

NEW: Remedies in the Google Search antitrust case issued Tues—including data-sharing & exclusivity limits—mirror Microsoft's landmark 2001 case. The decision to stop short of a breakup leans on the same legal reasoning. From Trishla Ostwal & me for ADWEEK:adweek.com/media/googles-…

wait i love this and support it axios.com/2025/09/05/mod…

SCOOP: Scope3 laid off some of its sales team last Thurs—part of what the firm describes as a "strategic shift" toward agentic ad solutions. One affected staffer told me that some other employees quit after the reorg was announced. More in ADWEEK: adweek.com/media/scope3-l…

only a matter of time before Google converts Waymo into ad inventory