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Learn more about these incredible results: brnw.ch/21wQjsJ

People over Profits: This Buffalo, NY grocery store is prioritizing people over tobacco sales. A win for community health! wgrz.com/article/money/…

#Menthol is the only type of flavored tobacco that is currently allowed on the market. Take a look at this @TruthInitiative page to learn more about menthol tobacco use rates in the US and how it negatively impacts people's health. truthinitiative.org/research-resou…

“This [Illinois Attorney General] settlement w/ JUUL presents a pivotal opportunity to redirect funds toward evidence-based programs that empower young people to quit vaping & prevent future addiction,” - Kathy Crosby, CEO & President of Truth Initiative. Learn more: truthinitiative.org/press/press-re…

NEW: Truth Initiative + EX Program is teaming up with Blip, a modern FDA-approved nicotine replacement therapy (NRT) brand, to make quitting more accessible for young adults. Learn more: truthinitiative.org/press/press-re…

I'm happy to partner with @TruthInitiative for the EX Program, a targeted media campaign to help decrease youth vaping addiction. This campaign is supported by my office's 2023 Juul settlement and can increase the odds of quitting nicotine by up to 40%: tinyurl.com/33jfc8zd

NEW STUDY with CDC Foundation CONFIRMS: Many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before. truthinitiative.org/press/press-re…

The reason that the tobacco industry invests in the retail environment is simple: It works. When discounts and promotions are advertised in stores, tobacco product sales go up by as much as 30%. truthinitiative.org/research-resou…

We applaud today's action by FDA Tobacco with @CPB. This is an important step to crack down on illegal e-cigarette products that put young people at risk.

Ready to make a difference? Access the free Pride + Progress community toolkit for downloadable resources to support LGBTQ+ individuals in their journey to quit smoking, vaping, or using nicotine products. Truth Initiative

New community-led, research-backed initiatives like Truth Initiative's Culture + Cessation Collective help LGBTQ+ youth and young adults break free from nicotine addiction. Learn more: washingtonblade.com/2025/06/12/pri…

New Report: Despite growing evidence of its harmful impact on young viewers, on-screen smoking remains stubbornly common across entertainment media. Learn more: truthinitiative.org/research-resou…

New JAMA data shows a troubling rise in teen use of Zyn and other nicotine pouches. Read about the study in The Washington Post: washingtonpost.com/opinions/2025/…